ContextLogic, Inc.

ContextLogic, Inc. is the company behind the vast but unusual online marketplace, Wish. Wish shot into the public consciousness in the late 2010s as the home of incredibly cheap consumer goods: items that typically retail for hundreds in the US are available on Wish, manufactured and shipped directly from China, for laughably small sums – smartphones for $30, jumpers for $2, imitation Apple Watches for $9. Searches for ‘is Wish legit’ and variants became common as shoppers delighted, and sometimes despaired, in their low-cost and often low-quality offerings.

Wish originated in the work of Piotr Szulczewski, a Polish-born former Google engineer who spent six months in 2009 writing an algorithm to predict Internet users’ interests based on their search history, called ContextLogic. In 2011, Szulczewski turned down a $20 million offer from Facebook to integrate ContextLogic into their ads platform, instead developing the code further with co-founder Danny Zhang. This turned out to be a fortuitous decision; with $2.5 billion in 2020 revenue and 107 million average monthly users, Wish now operates in 100 countries around the globe.

Navigating Wish reveals a cluttered, eclectic feed of bizarre, and always cheap, items. Wish also applies discounts in a gamified ‘wheel of fortune’ randomly applied to certain items in an effort to enliven the experience of online shopping. The novelty of this, attested to by Wish’s number one App Store position in 2018 and vast user base, sometimes masks problems with orders. Consistent consumer complaints about slow delivery times and shoddy product quality resulted in the YouTube phenomenon of ‘Wish Unboxings’, where users record opening their cheap packages to discover their unusable or poorly made contents. To combat this, Wish culls around 8 million fraudulent or low-quality listings per week.

Despite these concerns, Wish has found a loyal userbase among Americans on low incomes or without access to credit, turning Wish into the third-largest online marketplace in the US in 2019. Wish differentiates itself from other online marketplaces in focusing specifically on Chinese merchants, with favorable shipping terms and advertising targeted on this market. These suppliers are connected to low-cost shoppers in the US and elsewhere whom they were previously unable to reach.

Wish’s 2020 NASDAQ IPO at $24 per share traded immediately down to $22.75. Since then investors have driven the place lower as Wish’s losses have deepened, even as revenue has grown considerably. Wish’s major institutional shareholders include the quantitative trading firm Susquehanna Financial Group, and family offices, with Vanguard as the third-largest shareholder. Szulczewski owns about 18% of the company and is the single largest shareholder.

SaxotraderGO HERO

Invest in ContextLogic, Inc. stocks in SaxoTraderGO

Do you want more information about investing or investing in the ContextLogic, Inc. stock? Then open an account with Saxo Bank now. You will also receive technical analysis, expert insights, market news and much more.

SaxotraderGO HERO

See stock analyzes and key figures ContextLogic, Inc.

Get access to clear analyzes and key figures for the ContextLogic, Inc. stock. At Saxo Bank, you will find expert insights from our own SaxoStrats, view market analysts as well as technical analysis, all gathered in one place.

Before investing in individual stocks, it is recommended to make a thorough analysis. Investing carries risks, your investment can lose value.

Stocks illustration_769x385_v2

*The illustration is used as an example only. For the most up-to-date information on this instrument, existing customers should use the trading platform.

Gainers
Instrument
Nio Inc.
NIO:xnys . USD
Rolls-Royce Holdings Plc
RR:xlon . GBP
BYD Electronic Company Ltd
00285:xhkg . HKD
Tencent Holdings Ltd
NNND:xfra . EUR
UniCredit SpA
CRIN:xetr . EUR
Instrument

“Market movers” show you the biggest price fluctuations across selected markets. Data is delayed up to 30 minutes. See the full disclaimer for more information.

Invest in popular stocks, in addition to ContextLogic, Inc.

Invest in popular stocks, in addition to ContextLogic, Inc.

At Saxo Bank, you can trade over 19,000 stocks. The large selection allows you to find exactly what you need, from niche small-cap options to the well-known large companies with high market caps. See a selection of the most popular stocks you can invest in on our user-friendly platforms, SaxoTraderGO.

Find your next investment

Are you looking for inspiration? Our SaxoStrats provide daily analysis across asset classes including stocks that can help you identify your next opportunity. If you want to invest in a specific market trend, you can select stocks based on different themes. Use our Stock Screener to filter stocks by sector, market, investment theme and more.
Find our investment
Account-overview-front-desktop

Should our experts invest for you?

Do not have the time, knowledge or energy to make your own investments? So let our independent experts navigate the market and manage your investments for you.

Frequently asked questions about ContextLogic, Inc.

Find quick answers to your questions about trading ContextLogic, Inc. at Saxo Bank. We have gathered answers to the questions we most often get from new and existing customers.

If you decide to buy shares in ContextLogic, just log in to one of our platforms - SaxoInvestor, SaxoTraderGO or SaxoTraderPRO - and search for the ticker ‘WISH’. If you don’t have an account, you can create one by clicking here.

To check the current price, just search for ContextLogic on your account. Select the trade ticket, then click on the ‘I’ icon and then navigate to ‘Trading Rates’ to see transaction costs. No account? No problem – just click here to open a Saxo account now.

Our platforms show is a wide range of financial information to help you decide if ContextLogic is the right investment for you. There you will find stock analysis, financial reports, and current and historical price charts. You can open an account here.

At the moment, ContextLogic does not pay dividends to investors. Like many technology companies, ContextLogic reinvests its earnings back into the company for growth and expansion into new ventures.

You can see how ContextLogic shares have performed in the past by logging in to your trading platform account to see detailed price charts and historical financial data. If you don’t have an account, you can open one by clicking here.

Information on this page is not intended for investment advice or as an individual recommendation for trading. Reward to the author of this article was / is not related to his / her specific recommendation or views. Although Saxo Bank carefully collects and maintains these pages using reliable sources, Saxo Bank can not guarantee that this information is correct, complete or current. If you use this information without verification, it is at your own expense and risk. No rights can be inferred from the information on these pages. Investment involves risks. Your investment may be worth less. Read more information about the specific product risks on the product pages.

Saxo Bank A/S (Headquarters)
Philip Heymans Alle 15
2900
Hellerup
Denmark

Contact Saxo

Select region

International
International

Trade responsibly
All trading carries risk. Read more. To help you understand the risks involved we have put together a series of Key Information Documents (KIDs) highlighting the risks and rewards related to each product. Read more

This website can be accessed worldwide however the information on the website is related to Saxo Bank A/S and is not specific to any entity of Saxo Bank Group. All clients will directly engage with Saxo Bank A/S and all client agreements will be entered into with Saxo Bank A/S and thus governed by Danish Law.

Apple and the Apple logo are trademarks of Apple Inc, registered in the US and other countries and regions. App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.