Quarterly Outlook
Q3 Investor Outlook: Beyond American shores – why diversification is your strongest ally
Jacob Falkencrone
Global Head of Investment Strategy
Saxo Group
Demand for robotics is climbing fast. What once belonged in factory lines is now showing up in hospitals, warehouses, and even small businesses. Machines are being deployed to solve real-world problems, fill labour gaps, cut operational costs, and speed up production cycles.
At the heart of this shift is artificial intelligence. AI makes robots smarter, more responsive, and able to adapt in real-time. As these technologies mature, they attract serious capital, from institutional portfolios to retail investors.
Robotics investing refers to allocating capital into companies that build, supply, or support robotic systems. This includes manufacturers of industrial robots, producers of collaborative machines, software developers working on AI-driven automation, and suppliers of components like sensors, chips, and actuators. While some companies are pure-play robotics firms, many are diversified across automation, hardware, and enabling technologies.
Investor interest in the sector is rising alongside structural demand for automation. Analysts expect the global robotics market to reach USD 218 billion by 2030, driven by advances in AI, falling hardware costs, and widespread automation across industries.
Manufacturing, logistics, healthcare, and agriculture are leading the way, each adopting robotics to reduce costs, improve precision, or scale operations. Unlike hype-driven tech trends, robotics investments tend to follow clear productivity goals and commercial use cases, making them increasingly relevant for investors who want structural exposure to applied innovation and industrial transformation.
Collaborative robots—or cobots—are robotic systems engineered to operate in direct interaction with humans. Unlike traditional industrial robots, which are usually confined behind safety barriers, cobots are built with safety sensors, force limits, and adaptive software that allow them to work safely in shared spaces. They can be trained or programmed with minimal technical expertise and often take on lightweight, repetitive tasks that free up human workers for more complex roles.
This category is expanding access to automation across sectors. Small and mid-sized manufacturers are integrating cobots into existing workflows without costly redesigns. In healthcare, cobots assist with lab automation and rehabilitation. Logistics centres, food processors, and electronics producers are using cobots to improve throughput and address persistent labour shortages.
With their focus on flexibility, safety, and ease of deployment, cobots represent one of the most investable segments within emerging robotics technologies, bridging the gap between manual labour and full-scale automation.
Artificial intelligence has become the core differentiator in modern robotics. While early robotic systems followed fixed programming, today's systems leverage AI to adapt to real-time inputs, learn from data, and operate with greater autonomy. This shift allows machines to perform tasks once dependent on human judgement.
The impact is visible across multiple sectors:
These applications show how AI-driven automation increases precision, lowers error rates, and improves flexibility.
Robotics adoption responds to operational and structural pressures. Below are the main forces accelerating deployment across various sectors:
Ageing populations and declining workforces are pushing companies to rethink how work gets done. In sectors like manufacturing, healthcare, and logistics, finding skilled workers has become more difficult. Robotics offers a scalable way to fill these gaps without compromising output or safety.
Robots do not only automate but also optimise. Automation reduces errors, speeds up production, and enables 24/7 workflows. Lower labour costs, fewer accidents, and reduced downtime translate into measurable gains for companies. These efficiencies compound as systems mature and adapt through AI-driven feedback loops.
Robotics is becoming essential for logistics operations. In warehouses and distribution hubs, automated systems manage inventory, fulfilment, and sorting—even under tight labour conditions or seasonal surges. This flexibility strengthens supply chain continuity and supports scalable operations.
Robotics redefine how value is created. By automating routine tasks, businesses can accelerate product cycles and redeploy human talent toward higher-value activities. This supports economic productivity, especially in regions facing demographic challenges.
As robotics investments are gaining traction, investors interested in this theme can gain exposure through individual stocks or diversified ETFs that track robotics and automation trends globally:
Many listed companies are actively shaping the robotics ecosystem, ranging from industrial machinery and healthcare robotics to AI software and autonomous systems. Examples include:
These companies operate in sectors like AI infrastructure, hardware, manufacturing systems, and surgical robotics, each offering a different perspective on automation.
For broader exposure, investors can turn to ETFs that focus on robotics, automation, and AI. These funds typically include a global mix of hardware manufacturers, software developers, and component suppliers. Examples include:
Each ETF differs in its allocation strategy. Some focus heavily on industrial hardware, while others offer broader exposure to AI infrastructure, automation software, and component suppliers.
Robotics offers long-term potential, but investing in the sector requires careful consideration of financial, operational, and policy-related risks.
These are the main challenges investors should keep in mind:
Robotics development often requires heavy investment in R&D and hardware prototyping. Many companies face long timelines before reaching profitability. Delays in commercial rollout, unexpected cost overruns, or technical bottlenecks can erode early gains and stall adoption cycles.
The pace of innovation in robotics is intense. AI models evolve, hardware becomes outdated, and new entrants regularly change the landscape. Companies that fail to adapt quickly risk falling behind. This raises the chance of holding businesses that lose relevance before they deliver meaningful returns.
Investor enthusiasm around robotics and automation themes has led to inflated valuations in some segments. Stocks tied to emerging technologies can be volatile and sensitive to earnings misses, regulatory news, or broader market sentiment. Timing entries and managing exposure are critical if you want to minimise downside risk.
Robotics applications often intersect with sensitive areas such as healthcare, surveillance, and public infrastructure. Regulations vary widely across jurisdictions, and policy often lags behind technological capability. Export controls, liability frameworks, and safety certifications can all impact business models or limit market access.
As automation expands, concerns over job displacement and income inequality may fuel political or public resistance. This can slow adoption in sectors where human labour remains a sensitive issue, particularly in emerging markets or highly unionised industries.
Robotics is becoming a central force in how industries adapt to modern challenges. Systems powered by artificial intelligence are improving output, reducing inefficiencies, and enabling new forms of automation that weren't commercially viable a decade ago.
The trend is not driven by speculation but by measurable shifts in how businesses solve problems. Robotics addresses structural needs, such as labour shortages, precision tasks, and cost reduction, and offers exposure to technologies with growing economic relevance. Opportunities for traders and investors are plenty, as long as they enter the space with a clear view of its pace, risks, and direction.