Asia investing

The case for diversification into Asia for global investors

Key points:

  • Asia is a growth engine with diversification benefits: Contributing about 60% of global GDP growth, Asia’s economies offer uncorrelated cycles, diverse currencies, and sector exposures missing in Western markets.
  • Country-level structural themes are investable: Japan’s corporate reforms and reshoring, China’s innovation leadership, India’s digital demographic boom, and Taiwan/Korea’s dominance in AI hardware provide long-term growth drivers.
  • Passive investing isn’t enough: The MSCI World index allocates only ~8% to developed Asia (mostly Japan) and excludes China, India, Taiwan, and Korea altogether. This means that the world tracker leaves investors underweight Asia’s growth engines.
  • Attractive entry points and valuation appeal: Many Asian markets trade at discounts to U.S. peers, creating opportunities for selective, sector-led investments that can enhance portfolio resilience.


For many global investors, Asia remains an underweight in portfolios despite driving 60% of global GDP growth.

With U.S. equities priced for perfection and European indices struggling to generate fresh momentum, Asia offers not just growth, but potential for structural diversification.

Japan: Corporate reform, reshoring, and resilience

Japan is undergoing a quiet revolution in corporate governance. The Tokyo Stock Exchange has pushed listed companies to improve capital efficiency, return more to shareholders, and meet higher disclosure standards. This has translated into record dividends, larger share buybacks, and a rise in return on equity—shifting the market from a value trap to a shareholder-friendly growth story.

The macro backdrop adds tailwinds:

  • Reshoring: Global supply chain diversification is bringing advanced manufacturing back to Japan, especially in semiconductors and EV components.
  • Trade alignment with the U.S.: The recent U.S.–Japan trade framework capped tariffs on Japanese goods—including autos—at 15%, down from the 25% levels that had been threatened. While not sector-specific, this more predictable framework is more favorable than what many other economies received and could strengthen Japan’s role as a trusted supply partner to the West.
  • Defense spending: Rising security budgets, including investments in aerospace and cyber, are driving growth for defense and industrial suppliers.

For foreign investors, Japan offers deep liquidity and globally recognised brands such as Sony, Nintendo, and SoftBank, alongside automation leaders like Keyence and semiconductor equipment makers like Tokyo Electron. The yen’s relative weakness adds another layer of appeal by boosting export earnings and lowering entry costs for euro- and dollar-based investors.

China: Innovation at scale

The perception of China as purely an export-driven manufacturer is outdated. China is transitioning to be the world’s innovator and is building significant edge across sectors like electric vehicle production, green tech, and AI infrastructure supported by deep, state-aligned resources.

Key pillars of China’s innovation advantage:

  • Data – With more than a billion mobile phone users under a centralised governance system, China’s AI developers have access to one of the largest, most integrated datasets in the world.
  • Energy – China brought 10 new nuclear power plants online last year and has another 10 in the pipeline, providing a stable and low-carbon energy base for energy-intensive tech growth.
  • Talent – According to the World Economic Forum, 47% of the world’s top AI researchers are now based in China, giving it a deep talent pool in one of the most strategic technologies of the century.
  • Computing – While U.S.-made chips still hold a performance lead, Chinese capabilities are closing the gap quickly through domestic innovation and alternative architectures.
  • Regulation – A comprehensive AI governance framework with more than 250 regulatory standards ensures development is secure, ethical, and strategically aligned with national priorities.

From BYD and NIO in EVs, to Hua Hong and SMIC in AI hardware, to internet giants like Tencent and Alibaba, China’s innovation ecosystem is catching up to U.S. peers at a rapid pace. Valuations, compressed by regulatory and geopolitical concerns, present entry points for investors willing to take a selective, sector-led approach.

India: The digital demographic dividend

India combines the scale of China’s consumer base with the governance of a democratic system and a technology-first growth model. Demographics are a major driver, with India’s working-age population expanding, and its middle class spending more on financial services, travel, and digital goods.

Key themes:

  • Digital infrastructure – India’s nationwide digital ID system and instant payment network are making it faster and cheaper for people and businesses to move money, fueling rapid fintech growth.
  • ‘China+1’ manufacturing shift – Global firms are diversifying production into India, boosting industrial output and exports.
  • Urban infrastructure – Public and private investments in housing, transport, and energy create multi-year demand across sectors.

Internationally traded Indian companies include Infosys, Tata Consultancy Services, HDFC Bank, ICICI Bank, Tata Motors, and Dr. Reddy’s Laboratories, provide exposure across technology, financial services, consumer, and healthcare sectors.

Taiwan and Korea: The AI hardware core

If the U.S. builds AI platforms, Taiwan and Korea supply the components that make them work.

  • Taiwan’s TSMC dominates advanced chip manufacturing, serving Nvidia, Apple, and AMD.
  • Korea’s Samsung Electronics and SK Hynix lead in memory chips critical for AI data processing.

These markets are also beneficiaries of reshoring and “friend-shoring” trends as Western economies seek secure supply chains for critical tech infrastructure.


Passive isn’t enough

A “world” ETF is not the world. The MSCI World Index gives investors roughly 8% exposure to developed Asia (Japan ~5%, Australia/Hong Kong/Singapore/New Zealand in low single digits) and 0% exposure to China, India, Taiwan, and Korea. That is a sharp mismatch with Asia’s economic weight, which comes in about 40% of world GDP and contributing about 60% of growth. This suggests investors relying only on passive global trackers are systematically underexposed to the growth and AI story in Asia.


How Asia diversifies portfolios

Adding Asia to a European or U.S.-centric portfolio brings:

  • Index gap: MSCI World is about 8% allocation to Asia vs. Asia accounting for 40% of global GDP and ~60% of global growth.
  • Economic cycles: Asia’s growth drivers (e.g., domestic consumption in India, export manufacturing in Taiwan, innovation in China) are less synchronised with U.S. or EU cycles.
  • Currencies: Exposure to yen, yuan, rupee, and won can help hedge against euro volatility.
  • Sector composition: Asia provides heavy weightings in semiconductors, EVs, green tech, and high-growth consumer markets—sectors underrepresented in European indices.
  • Valuation profile: Many Asian markets trade at a discount to U.S. peers, offering better entry points for long-term compounding.

Risks to balance

  • Policy and tariff risks remain significant: The U.S. trade stance can shift quickly, creating uncertainty for Asian exporters, especially in autos, semiconductors, and consumer goods.
  • Geopolitical tensions could escalate: Flashpoints such as the Taiwan Strait, U.S.–China tech rivalry, and broader conflicts may disrupt trade and capital flows.
  • Foreign exchange and interest rate divergence add volatility: Currencies such as the yen, yuan, rupee, and won may swing sharply, especially as central banks in Asia and the West move at different speeds.
  • Regulatory risks in China are not going away: Policy changes in technology, data governance, and capital markets can weigh on valuations and investor sentiment.


Bottom line

For global investors, Asia is not a tactical bet, but it is a strategic allocation that brings exposure to uncorrelated economic cycles, diverse currencies, and sectors underrepresented in Western markets.

Passive world trackers underweight Asia’s economic reality, so investors who want Asia’s growth must allocate deliberately.


This material is marketing content and should not be regarded as investment advice. Trading financial instruments carries risks and historic performance is not a guarantee of future results.
The instrument(s) referenced in this content may be issued by a partner, from whom Saxo receives promotional fees, payment or retrocessions. While Saxo may receive compensation from these partnerships, all content is created with the aim of providing clients with valuable information and options..

Disclaimer

Confidentiality and Usage:
You may not reproduce, distribute, or transmit this material or any portion thereof without prior written permission from Saxo.

Nature of Information:
The information provided herein is based on current market conditions and analysts' opinions, which may reflect personal views of the author, and are subject to change without notice. This material does not include a record of any trading prices, or an offer of, or solicitation for, or endorsement to enter into any transaction in any investment product. Any forecast on the economy, markets and economic trends of the markets provided is not necessarily indicative of the future or likely performance of the investment product subject of this material.

Responsibility and Liability:
Saxo accepts no liability for any use that may be made of these comments or for any consequences that arise from such use. Saxo does not guarantee the accuracy or completeness of any information provided and assumes no liability for any errors, omissions, losses, or damages resulting from the use of this information.

The information provided in this material is solely for information only. It is intended for general circulation and does not take into account the specific investment objectives, financial situation or particular needs of any particular person. Accordingly, it should not be relied on or treated as a substitute for specific advice concerning specific situations of any person. Please seek advice from a financial adviser regarding the suitability of any investment product taking into account your specific investment objectives, financial situation or particular needs before you make a commitment to purchase an investment product. In the event that you choose not to seek advice from a financial adviser, you should consider whether any investment product mentioned in this publication is suitable for you.

Notwithstanding the above, insofar as any information provided herein contains research analyses or reports concerning any investment product authored by any foreign research house and is issued or promulgated to a person in Singapore who is not an accredited investor, expert investor, and/or institutional investor, Saxo Capital Market Pte. Ltd. accepts legal responsibility for the contents of this material to the extent required by law. Recipients of such material are to contact Saxo Capital Markets Pte. Ltd. in respect of any matters arising from, or in connection with, this material.

Risk Disclosure:
Trading in investment products involve significant risk, including the risk of losing your entire investment. Historical returns are not a guarantee of future returns. Prices can both rise and fall, and there is a risk that you will not get back the money you invested.

Conflicts of interest:
The author may hold positions in the investment products mentioned. The author does not own positions in the underlying investment product exceeding 0.5% of its market capitalisation, save as otherwise declared. The author is not permitted to trade the mentioned investment products within the first 24 hours after the publication of this article.

Saxo maintains partnerships with companies that compensate Saxo for promotional activities conducted on its platform. Additionally, Saxo has agreements with certain partners who provide retrocession contingent upon clients purchasing specific investment products offered by these partners. While Saxo receives compensation from these partnerships, all content is conducted with the intention of providing clients with valuable options and information.

Publication details:
If any listed companies are the subject of the material, the content has not been submitted to the companies in question prior to publication.

Please refer to our full disclaimer and notification on non-independent investment research for more details.

Saxo Markets
88 Market Street
CapitaSpring #31-01
Singapore 048948

Contact Saxo

Singapore
Singapore

Saxo Capital Markets Pte Ltd ('Saxo Markets') is a company authorised and regulated by the Monetary Authority of Singapore (MAS) [Co. Reg. No.: 200601141M ] and is a wholly owned subsidiary of Saxo Bank A/S, headquartered in Denmark. Please refer to our General Business Terms & Risk Warning to consider whether acquiring or continuing to hold financial products is suitable for you, prior to opening an account and investing in a financial product.

Saxo is part of the J. Safra Sarasin Group.

Trading in financial instruments carries various risks, and is not suitable for all investors. Please seek expert advice, and always ensure that you fully understand these risks before trading. Trading in leveraged products such as Margin FX products may result in your losses exceeding your initial deposits. Saxo Markets does not provide financial advice, any information available on this website is ‘general’ in nature and for informational purposes only. Saxo Markets does not take into account an individual’s needs, objectives or financial situation.

The Saxo trading platform has received numerous awards and recognition. For details of these awards and information on awards visit www.home.saxo/en-sg/about-us/awards.

The information or the products and services referred to on this website may be accessed worldwide, however is only intended for distribution to and use by recipients located in countries where such use does not constitute a violation of applicable legislation or regulations. Products and Services offered on this website are not intended for residents of the United States, Malaysia and Japan. Please click here to view our full disclaimer.

This advertisement has not been reviewed by the Monetary Authority of Singapore.

Apple and the Apple logo are trademarks of Apple Inc, registered in the US and other countries and regions. App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.