Quarterly Outlook
Q4 Outlook for Investors: Diversify like it’s 2025 – don’t fall for déjà vu
Jacob Falkencrone
Global Head of Investment Strategy
Investment Strategist
The latest sell-off hit AI and big tech hardest, but it did not kill the long-term AI story.
The drop exposed how dependent many indices and portfolios have become on a small group of crowded winners.
Simple tools such as position sizing, diversification and staggered buying can help limit downside without panic.
Yesterday’s session felt like an “unwind the AI trade” day. Major US indices fell, with the tech-heavy benchmarks leading the way and more defensive areas holding up relatively better.
The S&P 500, Nasdaq and Dow all closed lower, but the gap between them told the story. The Nasdaq, packed with AI and growth stocks, dropped the most in % terms, while the Dow, which has more traditional industries, fell less. That is what you would expect if investors are taking profits in crowded technology trades rather than pricing in a full-blown recession.
Under the surface, chipmakers and AI-linked names saw some of the sharpest moves. Nvidia swung from early gains to a clear loss by the close. Several other semiconductor and cloud-related stocks also fell by more than the broader market. In contrast, defensive sectors such as utilities and consumer staples were flat to slightly positive.
Macro data and yields added noise but not a clear disaster signal. A mixed jobs report and shifting expectations for central-bank rate cuts gave traders a reason to reassess how much good news was already in the price, especially for high-valuation growth stories.
This drop felt different because it hit on a “good news” day for AI. Strong earnings and upbeat guidance from key names were not enough to keep prices rising. That usually means positioning and expectations have run very hot. Many investors were already leaning the same way, so any wobble triggered profit taking.
It also highlighted how concentrated modern markets have become. A handful of large technology and AI-related companies now drive a big share of index returns. When they sneeze, the whole market catches a cold, even if most other companies are just plodding along. Index investing still spreads risk, but less than many people assume when a few giants dominate the weights.
What the sell-off does not change is the basic case for AI and digital infrastructure playing a bigger role in the global economy over the next decade. The long-term story rests on productivity, data and new applications, not on yesterday’s closing prices. What it does change is the reminder that even strong themes come with sharp drawdowns, and that valuation, meaning the price you pay for each unit of earnings, still matters.
If your horizon is 5 to 10 years, the key question is not why a stock moved 3% in an afternoon. It is whether the underlying business can keep growing earnings, defending its competitive “moat” and managing debt through different economic conditions. Prices will be noisy around that path, especially in hot themes.
It also helps to tie each investment to a real goal. Money you may need in a few years for a house deposit, school fees or a major purchase cannot afford the same volatility as money meant for retirement in twenty years. The time horizon sets how much drawdown you can realistically accept without being forced to sell.
Risk tolerance is another honest check. If a daily swing of 3–4% in your largest holding keeps you awake, that is useful feedback, not a sign you are “bad” at investing. It may simply mean the position is too large, or that your portfolio leans too heavily on one sector or story. Volatility is part of the journey, but portfolios can be built so that the rough patches stay emotionally and financially bearable.
The most powerful tools are simple and process-based rather than predictive. No one can forecast each drop, but you can decide how much damage a drop can do.
Start with position sizing. If a single stock falling 30% would derail your plan, the position is probably too large.
Then look at diversification. Mix sectors, regions and themes so that not everything depends on US big tech or one hot story.
Staggered buying, or drip-feeding, spreads entry points over time and reduces the regret of investing everything at a short-term peak.
Simple rebalancing rules help too, such as trimming a stock or sector once it climbs above a set share of your portfolio.
Finally, consider a small safety buffer. Holding some cash or short-duration bonds can give you room to meet near-term expenses or to take opportunities without selling growth assets on a bad day. The aim is not to time every move, but to avoid becoming a forced seller in the middle of a storm.
The latest wobble is less a verdict on AI and more a reminder about concentration and expectations. When good news cannot push prices higher, it often means positioning is stretched and gravity has more say for a while.
For long-term investors, the most useful response is not to guess the next headline, but to use episodes like this as a health check on portfolio design and personal risk tolerance. If the moves felt painful, the solution is usually in position sizes, diversification and buffers, not in abandoning long-term themes altogether.
In the end, when AI meets gravity, the investors who cope best are not the ones who call every drop, but those whose portfolios are built to keep compounding through both the surges and the setbacks.