Apple, Inc.

Simply put, Apple is among the handful of companies that can be said to have radically changed the way most people live and work. Apple’s dominant position stems from the massive adoption of the iPhone following its 2007 launch, but the company has a long history that stretches back to the beginning of the technology industry. Alongside its oldest rival Microsoft, Apple is one of only two publicly traded companies to exceed $2 trillion in market capitalization and is regularly either first or second in the ranks of the world’s most profitable firms.

Founded in 1976 by Steve Jobs and Steve Wozniak, Apple’s purpose was to develop a user-friendly personal computer. Initially the market leader, listing on the NASDAQ exchange in 1980 with over $117 million in sales, Apple was a highly profitable company throughout the 1980s, becoming by far the most popular personal computer provider. In the 1990s, however, Microsoft Windows began to replace Apple as the personal computer of choice, and by the middle of the decade many thought the company was finished. Both Jobs and Wozniak had left in the 1980s, but the board brought back Jobs in 1997, opening a new chapter in the company’s history.

From then on, a wave of innovative products, including the iPod and a range of laptops reinvigorated Apple’s sales and market position. The success of the iPhone, and later iPad, drove Apple to become the world’s first trillion dollar company in 2018 – but cloud services, music streaming, and mobile payments have all contributed to dramatic and sustained growth, accelerating after the death of Jobs in 2011. Product manufacturing takes place in China, relying on global supply chains, but design still takes place in Apple’s California headquarters. Apple has 150,000 employees worldwide.

Apple’s IPO in 1980 took the company public at a price of $22 per share. Vanguard, BlackRock, and Berkshire Hathaway are all major institutional investors in Apple stock, which is a constituent of both the S&P500 and Dow Jones Industrial Average.

SaxotraderGO HERO

Invest in Apple, Inc. stocks in SaxoTraderGO

Do you want more information about investing or investing in the Apple, Inc. stock? Then open an account with Saxo Bank now. You will also receive technical analysis, expert insights, market news and much more.

SaxotraderGO HERO

See stock analyzes and key figures Apple, Inc.

Get access to clear analyzes and key figures for the Apple, Inc. stock. At Saxo Bank, you will find expert insights from our own SaxoStrats, view market analysts as well as technical analysis, all gathered in one place.

Before investing in individual stocks, it is recommended to make a thorough analysis. Investing carries risks, your investment can lose value.

Stocks illustration_769x385_v2

*The illustration is used as an example only. For the most up-to-date information on this instrument, existing customers should use the trading platform.

iRobot Corp.
IRBT:xnas . USD
ASM International
ASMI:xams . EUR
Lotus Bakeries NV
LOTB:xbru . EUR
ADYEN:xams . EUR
Siemens AG
SIE:xetr . EUR

“Market movers” show you the biggest price fluctuations across selected markets. Data is delayed up to 30 minutes. See the full disclaimer for more information.

Invest in popular stocks, in addition to Apple, Inc.

Invest in popular stocks, in addition to Apple, Inc.

At Saxo Bank, you can trade over 19,000 stocks. The large selection allows you to find exactly what you need, from niche small-cap options to the well-known large companies with high market caps. See a selection of the most popular stocks you can invest in on our user-friendly platforms, SaxoTraderGO.

Find your next investment

Are you looking for inspiration? Our SaxoStrats provide daily analysis across asset classes including stocks that can help you identify your next opportunity. If you want to invest in a specific market trend, you can select stocks based on different themes. Use our Stock Screener to filter stocks by sector, market, investment theme and more.
Find our investment

Should our experts invest for you?

Do not have the time, knowledge or energy to make your own investments? So let our independent experts navigate the market and manage your investments for you.

Frequently asked questions about Apple, Inc.

Find quick answers to your questions about trading Apple, Inc. at Saxo Bank. We have gathered answers to the questions we most often get from new and existing customers.

If you want to buy Apple shares, log in to one of our platforms - SaxoInvestor, SaxoTraderGO or SaxoTraderPRO - and search for the ticker ‘AAPL’. If you don’t have an account yet, you can create one by clicking here.

You can check the current price by logging in to your account and searching for Apple. Select the trade ticket, click the ‘I’ icon and navigate to ‘Trading Rates’ to see transaction costs. Click here to create a Saxo account today.

Our platforms have a wide range of financial information to help you decide if Apple is the right investment for you. There you will find stock analysis, financial reports, and current and historical price charts. You can open an account here.

Apple consistently pays out a quarterly cash dividend. You can find information on the current dividend yield, and historical payment information, on your online trading platform. Dividends are discretionary and not guaranteed. If you do not have an account, you can register here.

You can see how Apple shares have performed in the past by logging in to your trading platform account to see detailed price charts and historical financial data. If you don’t have an account yet, you can open one now by clicking here.

Information on this page is not intended for investment advice or as an individual recommendation for trading. Reward to the author of this article was / is not related to his / her specific recommendation or views. Although Saxo Bank carefully collects and maintains these pages using reliable sources, Saxo Bank can not guarantee that this information is correct, complete or current. If you use this information without verification, it is at your own expense and risk. No rights can be inferred from the information on these pages. Investment involves risks. Your investment may be worth less. Read more information about the specific product risks on the product pages.

Saxo Bank A/S (Headquarters)
Philip Heymans Alle 15

Contact Saxo

Select region


Trade responsibly
All trading carries risk. Read more. To help you understand the risks involved we have put together a series of Key Information Documents (KIDs) highlighting the risks and rewards related to each product. Read more

This website can be accessed worldwide however the information on the website is related to Saxo Bank A/S and is not specific to any entity of Saxo Bank Group. All clients will directly engage with Saxo Bank A/S and all client agreements will be entered into with Saxo Bank A/S and thus governed by Danish Law.

Apple and the Apple logo are trademarks of Apple Inc, registered in the US and other countries and regions. App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.