Quarterly Outlook
Q4 Outlook for Investors: Diversify like it’s 2025 – don’t fall for déjà vu
Jacob Falkencrone
Global Head of Investment Strategy
Saxo Group
Many people who have never invested reach a point where investing feels out of reach. Years spent focusing on work, bills, or family responsibilities can make it seem as if the best window has already closed for them. The idea of building wealth later in life feels uncertain, and the noise around compounding or market timing often deepens that doubt.
However, opportunity doesn’t disappear with age. The years ahead still matter, and experience brings perspective that younger investors rarely have. Starting late means approaching money with more purpose. Steady habits, patience, and clear priorities can still create meaningful progress, even when the journey begins later than planned.
“Too late” to invest only applies when specific conditions are missing, not when a number changes on your birthday. What decides whether or not you should realistically start is a set of practical factors that define your capacity to invest safely and effectively:
If you still have at least a few years before you’ll need to draw on your money, you may have time to invest, depending on risk tolerance and goals. Even a 10-year window can allow compounding to work meaningfully, depending on market conditions and consistency of contributions. The shorter your horizon, the more you’ll need to focus on capital protection and liquidity instead of growth.
Regular income, even from part-time or freelance work, supports consistent contributions and prevents forced withdrawals. If your cash flow covers your essentials comfortably, investing remains viable at any age.
An ‘emergency fund’ of three to six months’ expenses helps you avoid dipping into your investments during market downturns. Without it, even a slight shock can push you to sell at the wrong time, turning temporary losses into permanent ones.
Age influences risk appetite but doesn’t dictate it. What matters is whether you can tolerate short-term market swings without abandoning your plan. If volatility causes you anxiety, a more conservative mix of assets may suit you better than avoiding investing altogether.
Over time, markets have tended to reward patient investors. If you can stay in the market through volatility, even with small regular contributions, it’s rarely too late to begin. Consistency compounds far faster than hesitation ever could.
Age changes context, not your possibilities. Each stage brings its own priorities, and knowing what matters most to you can help you focus on your own progress, without comparing yourself to others.
Let’s look at all age groups:
At 30, time is still your strongest ally. You have decades ahead for compounding to work in your favour. Consider prioritising high allocation to equities, regular contributions, and low-cost diversified funds. Even small amounts invested now can grow substantially if left untouched for 25–30 years.
At 35, life typically involves more significant financial commitments, such as housing, family, or career changes, yet the window for growth remains wide. Increase contribution rates as your income rises and direct extra cash flow toward investments instead of lifestyle liabilities. Staying consistent now matters more than finding the perfect timing.
At 40, you likely balance competing goals: growing savings, paying off debt, and planning for children or retirement. A balanced approach works best: maintain equity exposure for long-term growth, but begin layering in stable assets like bonds or money market funds to protect your progress from volatility.
At 45, priorities tighten around retirement planning. Consider boosting contribution percentages wherever possible, primarily through pension schemes or tax-efficient accounts. Also, avoid speculative risks; instead, focus on steady compounding through diversified portfolios that combine growth and income assets.
At 50, the focus shifts toward preservation and planning. Maintain some exposure to quality equities for inflation protection, but also consider expanding your holdings in reliable income-producing assets, such as dividend ETFs or bonds. Discipline and tax efficiency now matter more than chasing higher returns.
Note: Dividends are not guaranteed and can be cut. Also, equity exposure should be aligned to your time horizon and capacity for loss, not age alone.
At 60, capital protection and liquidity often take priority, but growth can still play a role in defending purchasing power. Consider allocating most funds to stable, income-generating assets while keeping a smaller share in equities for long-term inflation resilience. Lastly, clear withdrawal planning — when and how you’ll use your money — becomes a key consideration at this stage.
Note: When withdrawals are close, returns early in retirement can have an outsized impact on outcomes (sequence-of-returns risk). Holding a cash or short-term bond buffer and planning withdrawals can help manage this.
The idea that there’s a single ‘right’ moment to start investing keeps many people from ever beginning. Instead of guessing, you can follow these steps that work at any stage of life, whether you’re 25 or 65:
Be precise about what you want your investments to achieve and when. Goals with shorter timelines, like a home purchase, require safer assets, while long-term goals, such as retirement, can handle more market exposure.
Keep an emergency fund separate from your investments. This safety buffer reduces the risk that you’ll have to sell assets at a loss when unexpected expenses arise.
Debt with double-digit interest rates often grows faster than investment returns. Paying it off before investing frees up cash and reduces your financial stress.
Regular, automatic investing removes emotion from the process. Fixed monthly contributions, even modest ones, build discipline and reduce the risk of mistiming the market.
Consider broad-based index funds or ETFs that cover multiple markets and sectors, spreading your risk efficiently. Their lower fees allow more of your gains to compound over time.
Markets shift, and so does your portfolio’s risk. A regular annual or semi-annual check can help you keep your allocations aligned with your goals without having to react to short-term noise.
Investing at any age becomes less about timing and more about what system you have in place. If you follow this structure, consistency takes care of the rest.
When markets move sharply, many people hesitate, waiting for a perfect entry point that never comes. In reality, you can never know the best time to invest. What matters is how you spread risk and stay consistent once you commit.
You can approach this in two main ways:
If you already hold a significant amount in cash and have a long horizon, investing it at once gives your money more time in the market. Historical data show that, over time, markets have tended to rise more often than they fall, although past performance is not a reliable guide to future results. The sooner your money is invested, the greater its growth potential. But this approach only works if you can withstand short-term volatility without panic-selling.
If market swings make you uneasy, entering gradually through monthly or quarterly instalments helps reduce the impact of volatility. This approach, often called cost averaging, is particularly useful when fear of bad timing stops you from starting altogether. It ensures you continue to buy even when prices dip, which can lower your average entry cost over time.
Investing later in life can still lead to progress, but certain habits often slow it down. These are the mistakes that make investing feel harder than it needs to be:
Trying to predict the ideal moment to enter the market often results in inaction. The longer you wait, the less time your money has to compound. Start when your financial base is ready, not when the market feels calm.
Switching funds or strategies based on recent results often leads to buying high and selling low. Maintain your focus on consistency rather than reacting to short-term market movements.
High management or trading fees eat directly into your returns. Consider prioritising low-cost index funds or ETFs to keep more of your gains in the market over time.
Many late starters stick to cash because they fear volatility, but cash alone has historically struggled to beat inflation after tax over longer periods. Maintaining some exposure to quality equities can help you preserve your purchasing power.
Relying on one region, sector, or fund makes a portfolio fragile. Spread your holdings to reduce the impact of any single downturn.
Investing without periodic reviews can cause portfolios to drift off target. Try checking once or twice a year to ensure your allocations still match your goals.
There’s no perfect moment to begin investing. Life has a way of staying busy no matter what you plan. Most people start when they finally have a bit of space or when the thought of waiting any longer feels worse than trying. Every contribution, however small, matters more than it seems in the moment.
Starting late doesn’t mean losing. It often means knowing what really matters after years of working, raising families, or recovering from setbacks. Progress might look slower, but it’s real. With time and consistency, those late steps can still build a future that feels steady for you or your family.
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