We’ve already mentioned that older female traders are typically more empowered to invest in greener equities and funds, but it appears a broader spectrum does care about the impact of their investments on wider society.
71% of all female traders surveyed said they either agree or strongly agree with the following statement: “In addition to financial returns, I also care about how my investments impact society or the environment”. Just 5% said they disagreed or strongly disagreed with the above statement.
In summary
It’s clear that women who are active in the financial markets take a broad-based approach to short-term and long-term trading and investing. Very few specialize solely in day trading, while a third (33%) focus exclusively on investing for long-term growth, be it a rainy-day fund or a private pension.
More than a third (36%) of women find it easier to invest for a longer period than actively trading the markets in a single day. A fifth (21%) also believe trading to be more complex than investing, with only 6% of female traders finding trading less complicated than investing.
Methodology
With a growing number of female client accounts at Saxo, this survey was commissioned to understand the psyche of female traders and the types of financial instruments they tend to focus their attention on.
With 1,000 female traders surveyed across the US, this provides an accurate snapshot of the current landscape for women in the financial markets in 2022.
For popular stocks and ETFs traded by age groups, Saxo used their own trading data from 2022.