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Unity Software

Unity Software, also known as Unity Technologies, is an American video game technology provider. Originally founded in Denmark in 2004 as Over the Edge Entertainment, Unity thrived following the launch of the iPhone in 2007, as its proprietary game engine supported the platform. By 2020, Unity had produced many consecutive years of revenue growth, though the company remained unprofitable.

Unity’s flagship product, the Unity engine allows users to build and maintain all aspects of a game’s software, an increasingly complex task as a larger and larger portion of the market operates online, with chat features and complex cloud content requirements. Interestingly, Unity’s software is free for companies with revenue below $100,000, charging subscription-based fees once they grow beyond this stage. The software is considered easy-to-master for novice developers and counts multi-billion selling games such as PokemonGo and Call of Duty among its users. As well as providing the technical base for third-party developers’ software, Unity can promote their products through its distribution and marketing funnel.

In 2021, Unity announced its intention to focus on industries outside of their traditional base in the gaming sector, developing partnerships in the automotive industry and with consumer brands. Significant revenue growth, crossing the $1 billion annual threshold in 2021, has been countered by high costs.

Unity’s 2020 IPO was unique for a number of reasons, with the first ‘virtual bell-ringing’ in the history of the New York Stock Exchange. Taking place over Zoom, the ceremony was cut short by Wi-Fi failures on Unity’s end and had to be restarted. Unity also used an innovative method to set the starting share price, with investors bidding for price and number of shares on an online platform. Launching at $52 the shares closed on their first day at $68.88, giving the company a $13.6 billion valuation. Major institutional investors include Ark Investment Management and Vanguard.

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Frequently asked questions about Unity Software

Find quick answers to your questions about trading Unity Software at Saxo Bank. We have gathered answers to the questions we most often get from new and existing customers.

You can buy Unity Software shares by logging in to one of our platforms - SaxoInvestor, SaxoTraderGO or SaxoTraderPRO - and searching for the ticker ‘U’. If you don’t have an account, create one by clicking here.

Find the price of Unity Software shares on your account by logging on and searching for Unity Software. Then select trade ticket, click on the ‘I’ icon and navigate to ‘Trading Rates’ to see costs. If you don’t have an account with Saxo, you can open one by clicking here.

Our platforms offer a range of different financial information to help you decide if Unity Software is the right investment for you. You will find stock analysis, financial reports, and current and historical price charts on your account. You can open an account here.

Unity Software does not pay a dividend to investors. Like other technology companies, Unity Software reinvests earnings back into the company for growth and expansion into new ventures.

You can check how Unity Software shares have performed in the past by logging in to your trading platform account to see detailed price charts and historical financial data. If you don’t have an account, you can open one by clicking here.

Information on this page is not intended for investment advice or as an individual recommendation for trading. Reward to the author of this article was / is not related to his / her specific recommendation or views. Although Saxo Bank carefully collects and maintains these pages using reliable sources, Saxo Bank can not guarantee that this information is correct, complete or current. If you use this information without verification, it is at your own expense and risk. No rights can be inferred from the information on these pages. Investment involves risks. Your investment may be worth less. Read more information about the specific product risks on the product pages.

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