Black Friday can squeeze supply chains and challenge Christmas

So where does that leave all the Black Friday shoppers?

“Black Friday is going to happen even though I'm sure there's still a lot of stuff at harbours around the world, which is not going to reach the shops in time. But we have noticed something interesting; last month, the retail sales in the US surprised positively and it could potentially be consumers worrying that there won't be enough goods available when we get close to Christmas, so they're already stocking up on some of the goods they need to already now. Based on that it’s fair to assume we will have enough goods for Black Friday but Christmas is another matter,” says Hansen.

What does this mean for investors?

From an investor point of view, this is something to take note of, as it can have an impact on equities in both the logistics sector, as well as the e-commerce and consumer goods sectors. However, Head of Equity Strategy at Saxo, Peter Garnry, notes that with the right investment strategy, it shouldn’t be seen as a fundamental crisis: “There's always something we can worry about in the equity markets, but, as I tell the young people here at Saxo, who wants to listen to me: it pays off to be an optimist. I think you have to be an optimist about the world and these things will solve themselves. And if you stay true to being long-term in your investments and you remember to diversify your portfolio, then I think you’re off to a good start,” he says. 

If you want to have a look at some of the global logistics stocks and read more about the sector and its risks, you can invest in and get exposure towards these challenges, have a look at Garnry’s Logistics theme basket here (will open in a new window and require log-in to Saxo). If you instead want to have a look at his E-commerce basket, which is also affected by the supply chain issues, and read about its construction and risks, then take a look here (will open in a new window and require log-in to Saxo).