Pinterest is a different type of social media platform – based entirely around images and short ‘gif’ animations, it provides a visual medium for sharing information among the brands and individuals who make up its user-base. Just don’t say this to CEO Ben Silbermann, who insists his company is not a social media network but a ‘catalog of ideas’. In fairness to him, Pinterest’s strong profitability and clear value proposition to advertisers make it very unusual among newer social media platforms like Snapchat.

First launched in 2009 as a desktop website, Pinterest began to take off after launching an iPhone compatible app in 2011. A decade later, Pinterest is extremely popular for users interested in food, fashion, and a range of other topics. Users can create a ‘board’ of pinned images with descriptions that can be browsed or searched using the built-in search engine.

With over 450 million active users, and annual revenues in the billions, Pinterest turned profitable in 2021, fuelled by advertisement revenue from paid content called ‘promoted pins’. Its sophisticated search function is supported by its major engineering department, and since its IPO in 2019, a growing commercial support team of salespeople.

Pinterest’s 2019 IPO launched on the New York Stock Exchange under the ticker ‘PINS’ and was an immediate success at a price of $19 per share, indicating a value of $10 billion. In 2021, the company’s market value was $28.6 billion. Founder Ben Silbermann remains the company’s largest shareholder with 38% of Pinterest stock, and the IPO included a controversial ‘dual class’ share structure which ensures the founders retain control of the publicly-traded company. Despite this, Pinterest has attracted significant institutional interest, with T Rowe Price and Vanguard both major shareholders.

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Frequently asked questions about Pinterest

Find quick answers to your questions about trading Pinterest at Saxo Bank. We have gathered answers to the questions we most often get from new and existing customers.

First, log in to one of our platforms - SaxoInvestor, SaxoTraderGO or SaxoTraderPRO - and search for the ticker ‘PINS’. If you don’t have an account yet, you can create one now by clicking here.

After logging into your account, search for Pinterest and open the trade ticket. Click on the ‘I’ icon and navigate to ‘Trading Rates’ to see your transaction costs. No account? No problem – just click here to open a Saxo account now.

We offer a range of financial information to help you decide if Pinterest is the right investment for you. In our platforms, you can find stock analysis, financial reports, and current and historical price charts. You can open an account here.

Pinterest does not currently pay a dividend to shareholders. This is typical of technology companies that instead reinvest excess capital back into their business to fund growth objectives.

To see how Pinterest's shares has performed historically, log in to your account on our platforms to find detailed price charts and historical financial data. If you don’t have an account, you can open one by clicking here.

Information on this page is not intended for investment advice or as an individual recommendation for trading. Reward to the author of this article was / is not related to his / her specific recommendation or views. Although Saxo Bank carefully collects and maintains these pages using reliable sources, Saxo Bank can not guarantee that this information is correct, complete or current. If you use this information without verification, it is at your own expense and risk. No rights can be inferred from the information on these pages. Investment involves risks. Your investment may be worth less. Read more information about the specific product risks on the product pages.

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