Outrageous Predictions
Révolution Verte en Suisse : un projet de CHF 30 milliards d’ici 2050
Katrin Wagner
Head of Investment Content Switzerland
Every July, the Tour de France delivers one of sport's greatest spectacles. Over three gruelling weeks, the world's strongest cyclists race more than 3,300 kilometres across mountains, valleys and cobbled roads, at speeds once unimaginable. Fans marvel at the athletes, tactics and scenery. Equipment enthusiasts admire the increasingly futuristic machines beneath them.
Commodity investors, however, might notice something else. A modern Tour de France bicycle is essentially a minimum 6.8 kilogram rolling commodity basket, dressed up as aerodynamics, marginal gains and sponsor logos.
It may look deceptively simple - just two wheels connected by a carbon frame - but almost every visible component traces its origins back to a mine, an oil field, a natural gas processing plant or a chemical factory. The bike rolling onto the start ramp each morning represents decades of innovation across metallurgy, petrochemicals, advanced materials and manufacturing.
Part of what makes the Tour so compelling is its international reach. The race may wind through French countryside, but the teams and riders represent a global mix of talent, sponsors and cultures. Powerhouse teams like UAE Team Emirates XRG, Red Bull - Bora -hansgrohe, Team Visma | Lease a Bike, Decathlon CMA CGM Team, and Lidl-Trek bring together riders from across Europe, the Americas, Africa and beyond.
As has been the case since their rivalry began in 2021, Slovenia’s Tadej Pogacar and Denmark’s Jonas Vingegaard line up as the two big favourites for the overall classification. But who will join them on the podium? That shifts much of the race’s intrigue to the fight for the third step of the podium. Many riders arrive with credentials to dream of a big result in Paris. The debut of French phenomenon Paul Seixas, the ambition of Belgium’s Remco Evenepoel, the rise of Mexico’s Isaac del Toro, the talent of Spain’s Juan Ayuso, or the excellent form of Germany’s Florian Lipowitz make this battle one of the key attractions of the Grande Boucle.
This diversity in riders reflects not just the global appeal of cycling, but also the international supply chains behind the sport. The same bike ridden by a Slovenian champion on a French mountain stage may have components sourced from Asia, raw materials mined in Africa, and engineering developed in Europe or North America.
If you stepped out of a time machine from 2015, today's professional race bikes would probably look reassuringly familiar from a distance. The silhouette remains largely unchanged. Drop handlebars, narrow saddles and impossibly thin frames still dominate the peloton.
Look closer, however, and almost everything has changed. The mechanical gear cables that once snaked untidily around the handlebars have disappeared. In their place are fully electronic drivetrains that shift with the touch of a button. Riders now routinely use wide-range 24-speed setups that provide tiny gear changes on the flat while still offering a bailout gear for brutal mountain stages.
Rim brakes, once considered untouchable because they were lighter, have almost completely disappeared. Hydraulic disc brakes now deliver vastly superior stopping power together with something riders value almost as much—precise modulation. Instead of simply grabbing the brakes and hoping for the best during a fast Alpine descent, riders can now apply exactly the amount of braking force they need.
Tyres have undergone an equally dramatic transformation. A decade ago, professional cyclists rode on narrow tyres inflated to more than 100 PSI, producing a ride quality that could generously be described as "character building." Today's professionals increasingly favour wider tubeless tyres running pressures closer to 50 to 70 PSI. Counterintuitively, the lower pressure makes the bikes faster. Instead of bouncing over tiny imperfections in the road, the tyre deforms around them, reducing energy losses while improving grip, comfort and rider endurance.
Even the handlebars or cockpit as it is called now have evolved. Rather than separate handlebars and stems joined together with bolts and exposed cables, today's bikes increasingly feature fully integrated one-piece carbon cockpits. Brake hoses and electronic wires disappear invisibly through the handlebars, into the headset and down inside the frame. The result is cleaner, lighter and more aerodynamic, but it is also a surprisingly commodity-intensive piece of engineering.Take the carbon frame. Carbon fibre is now a staple of modern cycling, but despite its high-tech look it doesn’t come straight from the ground like metal. Instead, it’s made through a chemical process using materials that come from oil and gas. These fibres are then mixed with special resins to form a frame that’s both very light and impressively strong.
The electronic shifting system introduces an entirely different supply chain. Hidden inside the derailleurs sits a small rechargeable battery containing lithium, cobalt, nickel, manganese, graphite, copper and aluminium.
The braking system brings together steel, aluminium, copper and magnesium. Bearings rely on hardened steels together with advanced ceramics. Titanium appears in saddle rails, bolts and premium components where engineers chase every possible gram of weight reduction. Chains and cassettes require carefully engineered steel alloys containing chromium, manganese, nickel and molybdenum to survive thousands of kilometres under enormous loads.
Even the humble tyre is a small chemistry experiment. Natural rubber provides elasticity. Synthetic rubber comes from petroleum. Carbon black, another petroleum-derived product, adds strength and durability, while silica improves grip and lowers rolling resistance. Inside the tubeless tyre sits a liquid sealant - a cocktail of latex and specialty chemicals - waiting to plug punctures before the rider even notices them.
Perhaps the biggest transformation has been invisible as modern Tour bikes no longer simply carry riders; they continuously measure them. Integrated power meters inside the crankset record every pedal stroke with extraordinary precision, transmitting real-time data on power output, cadence and efficiency directly to team cars and performance analysts. Combined with GPS, heart rate monitoring and aerodynamic testing, today's riders produce an almost overwhelming stream of performance data.
None of this comes cheaply. A standard race bike used by a WorldTour team today typically costs somewhere between USD 9,500 and USD 17,000 before mechanics begin adding spare wheelsets, power meters, custom saddles, race radios and an endless collection of marginal upgrades.
Raw materials certainly play a role. Over the past year alone, several of the key commodities found in a modern racing bike have recorded substantial price gains. Natural gas, a critical feedstock for carbon fibre production, has risen almost 50%. Molybdenum, used in high-strength steel alloys, has gained more than 40%. Oil prices have increased more than 35%, affecting everything from resins and plastics to synthetic rubber. Titanium, lithium and natural rubber have all posted double-digit gains.
These increases reflect much bigger global themes than cycling. Energy security, geopolitical tensions, defence spending, electrification and critical mineral demand have all reshaped commodity markets in recent years. Fortunately for cyclists, raw materials represent only one part of the final retail price. Carbon lay-up, precision manufacturing, wind-tunnel testing, research and development, proprietary electronics and, naturally, marketing all contribute to the final bill.
The Tour de France is often celebrated as the ultimate test of human endurance, determination and teamwork. It is also an unexpected reminder of something commodity investors already know.
Even the world's lightest, fastest and most technologically advanced products remain firmly rooted in the physical world. Before there can be carbon fibre, there must be natural gas. Before electronic shifting, there must be lithium, copper and nickel. Before hydraulic braking, there must be steel and aluminium. Before rolling resistance can be reduced, someone first has to produce rubber, silica and petrochemicals.
Every July, millions of viewers watch riders disappear into the mountains. Most see elite athletes chasing yellow jerseys. Commodity investors might instead see a remarkably elegant demonstration that almost every technological breakthrough still begins with raw materials. Or, put another way, every pedal stroke starts somewhere between a mine, a refinery and a chemical plant.
I hope you enjoy the summer and watching the Tour de France as much as I will.
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