Despite the fact that the long awaited antitrust complaint was officially filed and that more governments around the world are framing policies to tame the monopolistic policies of the big tech companies, market was quite happy to ignore the possible ramifications and the Alphabet share in fact closed higher on the day of the complaint. Since then it has announced stellar earnings for the Q3 with topline and EPS thumping the estimates riding on the broad based rebound in digital ad spending. Search revenues improved on their robust baseline, Youtube revenues crossing 5bn for the first time, and Cloud revenues grew by 45% to $3.4bn. A stirring comeback after the Q2 slowdown was enough to convince the bulls to ride ahead.
While the immediate reaction in the market highlights that the antitrust lawsuit doesn’t weigh on investor’s minds heavily now, given the long drawn battle of Microsoft and the strikingly similar nature of framing the lawsuit, Alphabet and its investors must be prepared for a long drawn, painful process of defending its actions against an increasingly bipartisan support in the government.
Google’s initial response to the complaint is as follows:
- So many businesses beyond Tech have such exclusionary agreements to promote their products – Cereal brand paying a supermarket for a choice display location
- Other search engines have the choice to pay as well and in some case they are paying currently to offer their product as the default choice
- Scope of search business expands beyond text search and should factor in voice search and other evolving modes of internet usage
- It’s easy to replace the preloaded choice of search engine in all the devices and services
- That it enables the company to offer Android Operating System and Services for free
If DoJ is shadowing the Microsoft case in its framing, it seems Google is following Microsoft’s playbook in its response. But as tempting as it is to compare the two cases, it’s hard to argue Google’s fortunes will be as much of a roller coaster as Microsoft’s was.
- With or without distributor payments, Google is the undisputed market leader among search engines
- Some analysts even argue that if DoJ forces Google stop paying its distributors, it might actually benefit the company as it’ll save substantial expenses for the company without a commensurate impact on revenue
- The systemic effect of banning the payments given the massive amount of revenue Google contributes to the distributors – For instance, the payments from Google to Apple are estimated to be between $8-12 bn every year. It is quite possibly a bigger concern for Apple than Google.
- While Google’s initial response is similar to Microsoft, the precedence of the long drawn, exhausting battle of Microsoft will force Google to be more dynamic and flexible in their response as the case evolves
On the whole, given the stellar return to growth in earnings in Q3 and the digital spending rebound likely to continue in the post-covid world, DoJ’s antitrust case should prove to be a minor hurdle in the accelerating digital business landscape for Alphabet. But what Alphabet investors have to contend with is that this is likely to be the starting point of what is likely to be an era of greater regulatory scrutiny for big Tech around the world.