Equities

Equities - How do investors choose shares?

Level: Beginner / Length: 18 minutes / Pages: 15
In this module we’ll explore the reasons why investors choose to buy or sell shares. In particular we’ll focus on the differences between fundamental and technical analysis and factors that may impact a decision for both.

Understand Market Capitalisation

See how charts help in selecting the stocks to buy.

The fundamental analyst searches for under-valuation, over-valuation and fair valuation by comparing market cap to book value

The technical analyst will look for trends. A trend indicates the possible direction of a share price. They study historical charts to predict where a share is heading.

In this module we’ll take a look at:

  • The two main approaches used by professional traders
  • An overview of how fundamental analysis and technical analysis differ
  • And, we’ll look at a few examples of both

Non-Independent Investment Research
Any information which could be construed as investment research has not been prepared in accordance with legal requirements designed to promote the independence of investment research. Further it is not subject to any prohibition on dealing ahead of the dissemination of investment research. The Saxo Bank Group may perform services for, solicit business from, hold long or short positions in, or otherwise be interested in the investments (including derivatives), of any issuer mentioned herein.