Saxo Group
Summary: We explore the best and worst-performing sponsors based on their respective share price performances over the last month, as well as the entire season.
The eyes of the major league sporting world were transfixed on the NBA Finals recently as the Golden State Warriors won their 4th championship since 2015. This can only be good news for the major sponsors of the "Dubs". However, it raises the question of whether all sponsors across the NBA feel the benefits of their affiliation with the franchise.
As the dust settles on another exciting NBA campaign, it's worth reflecting on whether ludicrous NBA sponsorship deals do substantially affect businesses positively. We’ve used Saxo Bank data to look at whether companies that enter NBA sponsorship deals are benefitting from their broad-based exposure in the third most popular major league sport.
The NBA itself has seen sponsorship revenues spike considerably in recent seasons. During the 2020-21 season, for example, the NBA raked in a record-high $1.46 billion in sponsorship earnings following a slew of new deals. Sports partnerships consultancy firm IEG revealed that the tech sector alone was contributing around $115 million per year alone in new sponsorship spending.
Below, we explore the best and worst-performing sponsors based on their respective share price performances over the last month, as well as the entire season.
Let’s check out the top three and the bottom three performing equities from the list of 2021-22 NBA franchise sponsors:
Edit: 17/06/2022 Article has been updated to reflect Golden State Warriors Championship win.
Disclaimer
All trading carries risk. Any past performance stated is not an indication of future performance.
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