background image background image background image

The US consumer is still relatively strong

Macro
Picture of Christopher Dembik
Christopher Dembik

Head of Macroeconomic Research

Summary:  Yes, the University of Michigan consumer confidence survey slightly undershot expectations. But the US consumer is still relatively strong.


The numbers

The preliminary data for the January University of Michigan consumer survey was released today. Consumer sentiment stands at 99.1 vs an expected 99.3 and prior 99.3. This is not really disappointing as it remains in its long-term range. In addition, inflation expectations are on the rise, at 2.5% vs prior 2.3%. It will be something that we will watch closely in the coming months. 

The big picture

Overall, the US consumer sentiment remains broadly well-oriented mostly due to the continued improvements in the job market. Historically, the US labour market figures tend to have a very strong impact on consumer attitudes. As long as the unemployment rate is stable (U-3 is standing at 3.5%) and wages are still close to 3% YoY – the last print was at 2.9% which is above the last 10-year average of 2.3% - and the under-employment rate is at a low point, there is no threat of a prolonged decline in US consumer sentiment.

The households’ financial situation has also significantly improved over the past months, which has certainly played a major role in 2019. The debt ratio continues to move down at 96% of disposable income and the debt service ratio, which is probably more important to watch, is at a historic low at 9.6%.

For the coming months, we expect the positive start of the earning seasons should be a factor of higher consumer confidence if the trend is confirmed next week by upcoming releases. The hope for tax cut 2.0 could also be a positive driver in case the government decides to proceed before the presidential election.

The only (minor) risk we will continue to monitor closely this year is food inflation, which is rising fast in many Asian countries (notably China, India and Vietnam) and that could lead to inflationary pressures in the US if it is not contained.

In our view, the US consumer is still relatively strong. Personal consumption should remain for most of 2020 the key contributor of real USD GDP growth, along with government spending, as was the case in Q2 and Q3 2019.

 

17_CDK_1

Disclaimer

The Saxo Bank Group entities each provide execution-only service and access to Analysis permitting a person to view and/or use content available on or via the website. This content is not intended to and does not change or expand on the execution-only service. Such access and use are at all times subject to (i) The Terms of Use; (ii) Full Disclaimer; (iii) The Risk Warning; (iv) the Rules of Engagement and (v) Notices applying to Saxo News & Research and/or its content in addition (where relevant) to the terms governing the use of hyperlinks on the website of a member of the Saxo Bank Group by which access to Saxo News & Research is gained. Such content is therefore provided as no more than information. In particular no advice is intended to be provided or to be relied on as provided nor endorsed by any Saxo Bank Group entity; nor is it to be construed as solicitation or an incentive provided to subscribe for or sell or purchase any financial instrument. All trading or investments you make must be pursuant to your own unprompted and informed self-directed decision. As such no Saxo Bank Group entity will have or be liable for any losses that you may sustain as a result of any investment decision made in reliance on information which is available on Saxo News & Research or as a result of the use of the Saxo News & Research. Orders given and trades effected are deemed intended to be given or effected for the account of the customer with the Saxo Bank Group entity operating in the jurisdiction in which the customer resides and/or with whom the customer opened and maintains his/her trading account. Saxo News & Research does not contain (and should not be construed as containing) financial, investment, tax or trading advice or advice of any sort offered, recommended or endorsed by Saxo Bank Group and should not be construed as a record of our trading prices, or as an offer, incentive or solicitation for the subscription, sale or purchase in any financial instrument. To the extent that any content is construed as investment research, you must note and accept that the content was not intended to and has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such, would be considered as a marketing communication under relevant laws.

Please read our disclaimers:
Notification on Non-Independent Investment Research (https://www.home.saxo/legal/niird/notification)
Full disclaimer (https://www.home.saxo/legal/disclaimer/saxo-disclaimer)
Full disclaimer (https://www.home.saxo/legal/saxoselect-disclaimer/disclaimer)

Saxo Bank A/S (Headquarters)
Philip Heymans Alle 15
2900
Hellerup
Denmark

Contact Saxo

Select region

International
International

Trade responsibly
All trading carries risk. Read more. To help you understand the risks involved we have put together a series of Key Information Documents (KIDs) highlighting the risks and rewards related to each product. Read more

This website can be accessed worldwide however the information on the website is related to Saxo Bank A/S and is not specific to any entity of Saxo Bank Group. All clients will directly engage with Saxo Bank A/S and all client agreements will be entered into with Saxo Bank A/S and thus governed by Danish Law.

Apple and the Apple logo are trademarks of Apple Inc, registered in the US and other countries and regions. App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.