Saxo launches Flexible ISA amid record soaring demand for Stocks and Shares ISA product and ongoing market volatility
• Amid ongoing market volatility, Saxo’s Flexible ISA offers a powerful investment solution for investors seeking to manage their investments and cash flow
• The launch follows an almost 600% increase in demand for Saxo’s Stocks and Shares ISA over the past year
• Saxo continues to see a significant increase in its client base following the introduction of its new pricing model with a 132% increase
Saxo, the leader in online trading and investment, today announces the launch of a new Flexible Investment and Savings Account (ISA). This follows a 591% surge in demand for its Stocks and Shares ISA in January and February 2025, compared to the same period last year, with new clients eager to maximise their ISA allowance at market-leading prices.
What’s more, the recent surge in the Cboe Volatility Index to its highest level since early 2020 has seen investors seeking to maximise their investments while maintaining the ability to access and manage their funds in a flexible manner.
A flexible ISA offers investors the ability to maintain such control while growing their investments in a tax-efficient manner. Like a standard ISA, you can invest up to £20,000 annually but with the added benefit of withdrawing and replacing funds without affecting your annual allowance. This makes it easier to switch investments or manage cash flow without penalty. Saxo’s Flexible Stocks and Shares ISA adds even more value: no platform fee, US trades from $1, UK trades from £3, and FX fees as low as 0.25%. Transfer your ISA by April 30 and you could receive up to £1,000.
Dan Squires, CCO of Saxo in the UK said: “At Saxo, we want our clients to feel empowered to make the most of their savings. Recent market volatility has underscored the need for agility and responsiveness when investing, and our new Flexible ISA reflects our commitment to providing our clients with this.
“For investors looking to optimise their portfolio, our Flexible ISA provides access to over 18,000 stocks, ETFs, bonds, and funds - all in one place.”
Earlier this year, Saxo announced a significant increase in its client base following the introduction of a new pricing model, with the total number of new trading end clients across markets up 132% in 2024 compared to 2023.
In the UK, Saxo also reported increases in both the number of new clients under the age of 25 – rising from 9% in 2023 to 15% in 2024 – and new female clients – which has trebled year-on-year, now representing 18% of new clients in the UK.
For more details on Saxo’s ISA offering, please click here. Further information on how to maximise your Flexible ISA’s investment potential is available here.
Saxo UK is a licensed subsidiary of Saxo, a leading Fintech specialist that connects people to investment opportunities in global capital markets. Saxo UK has operated in London since 2006 and is a provider of multi-asset trading and investment, Saxo’s vision is to enable people to fulfil their financial aspirations and make an impact.
Founded in Copenhagen in 1992, Saxo was one of the first financial institutions to develop online trading platforms that offer everyday investors the same tools and market access as professional traders, large institutions, and fund managers. As the most innovative and best choice for clients, Saxo offers broad access to global capital markets across asset classes, where they can trade more than 71,000 instruments in over 33 languages from one single margin account. The Saxo Group also powers more than 150 financial institutions as partners by boosting the investment experience they can offer their clients via its open banking technology. Whether it’s through their investments or the outcome of their investments, Saxo gives clients and partners the tools, platforms and knowledge to make an impact.
The Saxo Group holds four banking licenses and is well regulated globally. With client assets totaling more than 115+ billion USD, Saxo is a global company with local presence, employing more than 2,300 people in financial centres across the world, including London, Singapore, Amsterdam, Zurich, Dubai, Shanghai, Hong Kong and Tokyo.