Outrageous Predictions
Executive Summary: Outrageous Predictions 2026
Saxo Group
Read Saxo's Outrageous Predictions for 2026, our latest batch of low probability, but high impact ev...
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Thematic Thursday: Adding luxury goods to your portfolio
Saxo
Why invest in luxury?
The global luxury market is a large one, having grown revenue at a faster pace than the overall equity market over the past decade, as rising wealth and income in emerging market economies has lifted demand. The industry is more concentrated than most, but this concentration has benefits, leading to stronger pricing power and thus high operating margins. Another benefit of the luxury industry is that their customer base is less sensitive to the economic cycle, suggesting that luxury stocks could perform well, despite a more uncertain economic outlook.
Searching for quality
Saxo’s equity strategist, Peter Garnry, picks a high quality company each week to analyze. This week that company was Hermes, which exemplifies quality through its consistent revenue growth, high margins, and robust return on invested capital, underpinned by its commitment to craftsmanship, exclusivity, and strategic market positioning. You can read his full report here.
Luxury goods as a theme
If you want to find out more about the wider sector, Saxo has a “Luxury Goods” theme, which lists the largest luxury companies in the world. You can access that theme in the Saxo platform here. There's also ETFs that offer easy exposure to the sector in one investment. An example is the Amundi S&P Global Luxury UCITS ETF, comprised of 80 of the largest publicly-traded companies engaged in the production or distribution of luxury goods or the provision of luxury services that meet specific investibility requirements. You can see a list of the top 10 holdings and weightings at the time of writing below.
Latest Market Insights
Outrageous Predictions 2026
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Outrageous Predictions
A Fortune 500 company names an AI model as CEO
Charu Chanana
Chief Investment Strategist
Can AI be trusted to take over in the boardroom? With the right algorithms and balanced human oversi... -
Outrageous Predictions
Dollar dominance challenged by Beijing’s golden yuan
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Chief Investment Strategist
Beijing does an end-run around the US dollar, setting up a framework for settling trade in a neutral... -
Outrageous Predictions
Obesity drugs for everyone – even for pets
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Global Head of Investment Strategy
The availability of GLP-1 drugs in pill form makes them ubiquitous, shrinking waistlines, even for p... -
Outrageous Predictions
Dumb AI triggers trillion-dollar clean-up
Jacob Falkencrone
Global Head of Investment Strategy
Agentic AI systems are deployed across all sectors, and after a solid start, mistakes trigger a tril... -
Outrageous Predictions
Quantum leap Q-Day arrives early, crashing crypto and destabilizing world finance
Neil Wilson
Investor Content Strategist
A quantum computer cracks today’s digital security, bringing enough chaos with it that Bitcoin crash... -
Outrageous Predictions
SpaceX announces an IPO, supercharging extraterrestrial markets
John J. Hardy
Global Head of Macro Strategy
Financial markets go into orbit, to the moon and beyond as SpaceX expands rocket launches by orders-... -
Outrageous Predictions
Taylor Swift-Kelce wedding spikes global growth
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Global Head of Macro Strategy
Next year’s most anticipated wedding inspires Gen Z to drop the doomscrolling and dial up the real w... -
Outrageous Predictions
Britain’s Great EU Backdoor Return
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Investor Content Strategist
Faced with rolling fiscal, economic, trade and political crises the UK government sneaks back into t... -
Outrageous Predictions
Despite concerns, U.S. 2026 mid-term elections proceed smoothly
John J. Hardy
Global Head of Macro Strategy
In spite of outstanding threats to the American democratic process, the US midterms come and go cord...