Technical Update - LVMH breaking bearish. Rolls Royce breaking deadlock, confirming bullish trend Technical Update - LVMH breaking bearish. Rolls Royce breaking deadlock, confirming bullish trend Technical Update - LVMH breaking bearish. Rolls Royce breaking deadlock, confirming bullish trend

Technical Update - LVMH breaking bearish. Rolls Royce breaking deadlock, confirming bullish trend

Equities 3 minutes to read
Kim Cramer Larsson

Technical Analyst, Saxo Bank Group

Summary:  LVMH is drawing a bearish picture. After earning share price is testing rising trendline that if broken can send LVMH share price down to 700

Rolls Royce broken bullish out of narrow sideways range. Short- to medium- term potential to 220-240 area. Medium- to longer-term +300

LVMH is down this morning after earnings release. The stock seems to be forming a triangle like pattern on daily chart currently testing the lower rising trendline

A close below followed by a close below minor support at around 814.40 could send the share price down to strong support at round 774.70. Support at around 805.80

Share price is also below the 55 and 100 daily Moving Averages AND below the Cloud . If RSI is also closing below 40 threshold, which it is likely to do if share close below 814.40, the short-term downtrend has been confirmed.

Medium-term rising trendline has been broken a few weeks ago. And a close below 800 on the weekly chart will confirm medium-term downtrend that could be accelerated if LVMH is breaking below 774.70. A move down into the consolidation area 733 -674 could be seen. Upper level of the area at around 733 is the strongest support level.

For LVMH to reverse the rather short-term bearish picture a close above 870 is needed. Medium-term a close above 893 is needed

Source all charts and data: Saxo Group

Rolls Royce jumped +20% on back of earnings release this morning. The jump has taken the stock out of the range bound behaviour since March

On the medium-term (weekly chart) Rolls Royce has resumed uptrend (after several weeks of range trading) with no resistance until around 221-242 area.

A close above the resistance area i.e. a close above 242 paves the road towards 300-335

There is divergence on RSI both daily and weekly but with todays price action, and given share price will end higher, their (RSI) falling trendlines are broken indicating the divergencies are likely to be cancelled.

To reverse this bullish picture a close below 143.75 is needed. First indication of that scenario to play out would be a close of the gap created at the opening today i.e., a close below 156.70


The Saxo Bank Group entities each provide execution-only service and access to Analysis permitting a person to view and/or use content available on or via the website. This content is not intended to and does not change or expand on the execution-only service. Such access and use are at all times subject to (i) The Terms of Use; (ii) Full Disclaimer; (iii) The Risk Warning; (iv) the Rules of Engagement and (v) Notices applying to Saxo News & Research and/or its content in addition (where relevant) to the terms governing the use of hyperlinks on the website of a member of the Saxo Bank Group by which access to Saxo News & Research is gained. Such content is therefore provided as no more than information. In particular no advice is intended to be provided or to be relied on as provided nor endorsed by any Saxo Bank Group entity; nor is it to be construed as solicitation or an incentive provided to subscribe for or sell or purchase any financial instrument. All trading or investments you make must be pursuant to your own unprompted and informed self-directed decision. As such no Saxo Bank Group entity will have or be liable for any losses that you may sustain as a result of any investment decision made in reliance on information which is available on Saxo News & Research or as a result of the use of the Saxo News & Research. Orders given and trades effected are deemed intended to be given or effected for the account of the customer with the Saxo Bank Group entity operating in the jurisdiction in which the customer resides and/or with whom the customer opened and maintains his/her trading account. Saxo News & Research does not contain (and should not be construed as containing) financial, investment, tax or trading advice or advice of any sort offered, recommended or endorsed by Saxo Bank Group and should not be construed as a record of our trading prices, or as an offer, incentive or solicitation for the subscription, sale or purchase in any financial instrument. To the extent that any content is construed as investment research, you must note and accept that the content was not intended to and has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such, would be considered as a marketing communication under relevant laws.

Please read our disclaimers:
- Notification on Non-Independent Investment Research (
- Full disclaimer (

Saxo Markets
40 Bank Street, 26th floor
E14 5DA
United Kingdom

Contact Saxo

Select region

United Kingdom
United Kingdom

Trade Responsibly
All trading carries risk. To help you understand the risks involved we have put together a series of Key Information Documents (KIDs) highlighting the risks and rewards related to each product. Read more
Additional Key Information Documents are available in our trading platform.

Saxo Markets is a registered Trading Name of Saxo Capital Markets UK Ltd (‘SCML’). SCML is authorised and regulated by the Financial Conduct Authority, Firm Reference Number 551422. Registered address: 26th Floor, 40 Bank Street, Canary Wharf, London E14 5DA. Company number 7413871. Registered in England & Wales.

This website, including the information and materials contained in it, are not directed at, or intended for distribution to or use by, any person or entity who is a citizen or resident of or located in the United States, Belgium or any other jurisdiction where such distribution, publication, availability or use would be contrary to applicable law or regulation.

It is important that you understand that with investments, your capital is at risk. Past performance is not a guide to future performance. It is your responsibility to ensure that you make an informed decision about whether or not to invest with us. If you are still unsure if investing is right for you, please seek independent advice. Saxo Markets assumes no liability for any loss sustained from trading in accordance with a recommendation.

Apple, iPad and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Android is a trademark of Google Inc.