Saxo rolls out SaxoTraderGo to other banks and brokers
Institutional build out to be bolstered through deeper white label partnerships
Saxo Markets, the Institutional Division of Saxo Bank Group, continues to enhance its institutional credentials by making its next generation multi-asset trading platform, SaxoTraderGO, available to its white label clients (WLCs).
The first white label clients have already gone live with SaxoTraderGO, and the bank has seen demand from both existing and new WLCs with a roll out taking place over the coming months. The rapid uptake of the platform which has been very successful among Saxo’s private clients demonstrates market appetite for intuitive trading solutions, with the platform already contributing close to 40% of the bank’s retail trading flows. Saxo will now offer access to this superior trading experience to WLCs whose clients are increasingly looking for a seamless trading experience across all mobile and desktop platforms.
Saxo Bank’s Head of Platforms, Christian Hammer, says: “Our existing and new white label clients will benefit from over 20 years of innovation and experience in trading infrastructure, allowing them to customise their client experience and create new revenue streams. This is both an opportunity to multiply trading volumes as well as protect their businesses from fast technological change.”
“Our ability to provide access to trading as part of a full-service value chain, and integrate our platform to the partner’s existing interface, both differentiates our offering and highlights our ongoing commitment to become a trading facilitator for banks and brokers around the world.”
“We believe that the combination of SaxoTraderGO which is built on an OpenAPI offers endless customisation opportunities which will change the way trading technology is white labelled in the future. Our ambition is to have all +100 White Labels migrated before year end so they can all offer their clients a version of SaxoTraderGO.”
SaxoTraderGO is the bank’s next generation platform launched in May 2015 built with Saxo’s OpenAPI as its foundation. The OpenAPI offers functionality across the trade cycle – from pre-trade, execution and post-trade services for ETFs, cash stocks, CFDs, futures, Options and FX. It will allow Saxo’s institutional clients to integrate the broker’s trading and investment capabilities directly into their own applications and systems.
Supported further by today’s announcement, white label partnerships remain a fundamental part of Saxo’ business, providing banks with a reliable, sophisticated and cost-efficient way to replace outdated trading technology. Saxo has more than 120 active white label clients using Saxo’s technology, including 10 banks with cross-border activities.
At Saxo we believe that when you invest, you unlock a new curiosity for the world around you. As a provider of multi-asset trading and investment solutions, Saxo’s purpose is to Get Curious People Invested in the World. We are committed to enabling our clients to make more of their money. Saxo was founded in Copenhagen, Denmark in 1992 with a clear vision: to make the global financial markets accessible for more people. In 1998, Saxo launched one of the first online trading platforms in Europe, providing professional-grade tools and easy access to global financial markets for anyone who wanted to invest.
Today, Saxo is an international award-winning investment firm for investors and traders who are serious about making more of their money. As a well-capitalised and profitable Fintech, Saxo is a fully licensed bank under the supervision of the Danish FSA, holding broker and banking licenses in multiple jurisdictions. As one of the earliest fintechs in the world, Saxo continues to invest heavily into our technology. Saxo’s clients and partners enjoy broad access to global capital markets across asset classes on our industry-leading platforms. Our open banking technology also powers more than 200 financial institutions as partners by boosting the investment experience they can offer their clients. Keeping our headquarters in Copenhagen, Saxo has more than 2,500 professionals in financial centres around the world including London, Singapore, Amsterdam, Hong Kong, Zurich, Dubai and Tokyo.
For more information, please visit: www.home.saxo