Saxo Bank Doubles Down on Sponsorship of Denmark’s Motorsport Brothers
Lasse, 18, is regarded as the emerging talent in Danish motor racing and is Manor MP Motorsport’s second signing for its Eurocup Formula Renault 2.0 team.
Saxo Bank has sponsored Marco Sørensen since 2014 and announced on Wednesday that it would continue to support Marco until at least the end of 2015. Marco switched to GP2 from Formula Renault 3.5 Series mid last season and achieved his maiden GP2 victory in October 2014.
Lars Seier Christensen, co-CEO and co-founder, Saxo Bank A/S said:
“We are delighted to be supporting the brothers of future Danish sporting success. Marco is the model candidate to have our backing. He is determined and has the discipline and talent to reach his ambitious goals and can inspire and enrich a whole generation. Lasse has fantastic potential and has shown the skill and ambition to climb to the top of motor racing. We are privileged to help both of them seize every opportunity that arises in the sport.
“At the heart of Saxo Bank is a passionate commitment to empowering opportunities. We have a long tradition of supporting Danish talent with international ambitions. Sponsoring sports such as motor racing and cycling not only gives us marketing exposure but an opportunity to offer clients something very special. We wish Marco and Lasse all the best for the 2015 season and are looking forward to following the brothers with our clients.”
Lasse Sørensen said, “To have an organization such as Saxo Bank put its faith in me is fantastic. At my age, I need a support network that allows me to achieve my ambitious goals and Saxo Bank is perfectly placed to do that. I would like to thank the bank for its support and I look forward to a tremendous journey ahead”.
These new sponsorship packages mark a continuation of Saxo Bank’s allegiance with the sporting world. The bank entered a one-year business partnership with Lotus F1 team in 2014 and it has sponsored the UCI ProTour cycling team Tinkoff-Saxo and Riis Cycling (now Tinkoff Sport) since 2008. The bank entered a one-year business partnership with Lotus F1 team in 2014 and it has sponsored the UCI ProTour cycling team Tinkoff-Saxo and Riis Cycling (now Tinkoff Sport) since 2008.
Saxo Bank is a leading Fintech specialist and global multi-asset facilitator of capital markets products and services. Saxo enables private clients to trade more than 35,000 instruments from one single margin account.
Additionally, Saxo provides institutional clients such as banks and fintechs with Open Banking solutions from multi-asset execution, prime brokerage services to trading technology. Founded in 1992, Saxo Bank has embraced Open Banking from the beginning and is focused on helping clients and partners through win-win partnerships and product innovation.
Since launching its first online trading platform in 1998, Saxo Bank works to empower everyone to navigate their financial future by opening up access to trading and investment. The Saxo Group’s client assets total more than 45 billion euros, and the Group employs more than 2100 people in financial centres around the world including London, Singapore, Amsterdam, Shanghai, Hong Kong, Paris, Zurich, Dubai and Tokyo.For more information, please visit www.home.saxo.