Bank vs. brokerage: Which one is the best value for money option?

Investment choices

Retail banks generally focus on conservative savings products aimed at capital preservation, such as savings accounts, fixed deposits, and low-risk mutual funds. These options offer security, but their long-term growth potential often lags behind equity markets.

Private banking divisions and wealth management services within banks offer more sophisticated investments, including equities, alternative funds, and structured products. However, these are often restricted to higher-net-worth clients.

Brokerages, particularly online platforms, offer a broader product range, including stocks, bonds, exchange-traded funds (ETFs), options, futures, and derivatives. Investors gain access to global markets, sector-specific strategies, and individual companies, allowing greater diversification and return potential.

However, this flexibility places more responsibility on investors to research available products and manage risk.

Control and flexibility

Banks favour a structured, advisor-led approach, often requiring client approval before making significant portfolio changes. This suits investors who prefer guidance but can slow decision-making, especially during market shifts.

Brokerages give investors direct control, allowing immediate buying, selling, and portfolio adjustments. This flexibility benefits those comfortable making independent decisions, but it also demands knowledge and emotional discipline—poor judgement can quickly reduce returns.

Tools and technology

Retail banks typically offer basic platforms focused on account monitoring and performance tracking, with investment tools often limited to portfolio overviews. Advanced research capabilities and trading features are usually secondary.

Brokerages—especially established online platforms—provide professional-grade market data, customised trading dashboards, and in-depth research tools. These platforms support both active traders and long-term investors who want precise market insights, helping them execute their decisions efficiently.

Advice and support

Banks emphasise personalised advisory services, particularly for wealthier clients, by providing dedicated advisers to manage portfolios and offer long-term financial planning. This relationship-driven approach appeals to those interested in expert oversight, though it often involves higher fees.

Brokerages vary widely in support. Many online platforms focus on self-service, offering educational content and research resources, but some also grant access to specialists for complex queries. Certain platforms incorporate robo-advisors—automated services that build and rebalance portfolios based on investor preferences—providing low-cost guidance without human involvement.

Safety and protection

Banks and brokerages both operate under strict regulatory frameworks designed to protect client assets, but the nature and scope of protection differ.

Bank deposits—including savings and current accounts—are typically covered by government-backed deposit insurance schemes. In the EU, deposits are protected up to EUR 100,000 per depositor per bank under the Deposit Guarantee Scheme Directive (DGSD). This protection covers bank failures but does not extend to investment products.

Brokerages are also subject to regulatory oversight, with client funds and securities held separately from the broker’s own assets (segregation). This minimises the risk of losing assets if the brokerage becomes insolvent. Investor compensation schemes, such as those under the Investor Compensation Schemes Directive (ICSD), may provide additional coverage—typically up to EUR 20,000, depending on the country—but they do not cover investment losses due to market movements.

While banks may feel safer due to government guarantees, brokerages offer robust safeguards through asset segregation and regulatory oversight.

Banks vs. brokers: Comparative table

Which option provides the best value for money?

The lowest fees do not always guarantee the best investment outcomes. Value for money depends on how costs align with the quality of service, access to opportunities, and long-term returns.

Brokerages often represent the best value for investors who are interested in broad market access, competitive trading fees, and the freedom to manage portfolios independently. Platforms offering cost-efficient trading and advanced tools allow investors to minimise expenses—provided they are confident in making their own decisions.

Banks suit those who prioritise convenience, security, and tailored advisory support. While fees tend to be higher, this guidance can be valuable—particularly for high-net-worth individuals or those less comfortable managing investments alone.

Cost differences illustrate the contrast. An investor paying a 1% annual fee on a USD 100,000 portfolio loses USD 1,000 yearly, regardless of performance. Over 20 years, that compounds into tens of thousands of dollars. In contrast, a brokerage investor might pay USD 15–30 per trade and place 10–20 trades per year, resulting in USD 150–600 annual costs. Even when factoring in platform fees or research subscriptions, brokerage expenses often remain lower over time.

Evaluating total costs alongside market access, decision-making support, and platform functionality suggests that brokerages deliver better value for most investors. Banks excel when simplicity and expert oversight outweigh cost concerns.

Conclusion: Pick the option that delivers the best value for you

Brokerages typically offer better value for money for investors who prefer cost efficiency, market access, and control. Lower fees, advanced trading platforms, and diverse asset options allow portfolios to grow with fewer deductions along the way.

On the other hand, banks remain useful for investors valuing convenience and advisory support, especially when simplicity outweighs cost concerns. The higher fees can be justified when professional guidance prevents mistakes or aligns investments with long-term goals.

Ultimately, the best choice depends on your individual needs. Assessing the balance between fees, platform functionality, and personal preferences can help you select the option that aligns best with your priorities.