Press Release

Saxo launches AutoInvest in Singapore

  • Introducing an easy and automatic monthly ETF investment solution
  • Select from 100+ ETFs and buy for $0 commission with AutoInvest
  • This product is designed for all experience levels, including beginners

AutoInvest

SINGAPORE - 27 JANUARY 2026 - Saxo has launched AutoInvest in Singapore, offering a simple, automated way for anyone to invest regularly. The launch aligns with Saxo’s 20th anniversary in Singapore, reinforcing the firm’s long-standing commitment to providing accessible investing solutions for clients at every stage of their financial journey.

AutoInvest is available to anyone with a Saxo account and can be set up easily. First, clients input a monthly investment amount. Next, they select up to 10 ETFs from a list of 100+ ETFs to be included for AutoInvest. Finally, they connect a source of funding to complete the setup.

Once activated, AutoInvest automatically processes investments every month, helping clients stay invested without the need for manual intervention. Clients are able to edit, start or stop AutoInvest at any time.

With AutoInvest, all ETF buys are $0 commission, making it a highly cost‑efficient way to build a diversified portfolio. Traditionally, investors have relied on mutual funds or managed portfolios, which often charge fees that compound over time and reduce returns. AutoInvest removes this cost drag by offering diversification and disciplined investing without high fees. With no minimum investment, no lock‑in period, and access to fractional investing, clients gain flexibility while benefiting from a trusted investment platform.

Commenting on the launch, Mahesh Sethuraman, Singapore CEO said:

“To truly serve the broadest population, investing must feel simple - not overwhelming. AutoInvest cuts through decision fatigue, lowers costs, removes the pressure of timing the market, and aligns with real human behaviour. This makes long term investing both accessible and rewarding. With AutoInvest, Saxo has removed every barrier that stands between people and their journey towards financial independence.”

As Saxo marks 20 years in Singapore, trust remains at the core of its offering. AutoInvest embodies this philosophy by delivering an intuitive, dependable investing experience shaped by two decades of serving the Singapore market.

At Saxo we believe that when you invest, you unlock a new curiosity for the world around you. As a provider of multi-asset trading and investment solutions, Saxo’s purpose is to Get Curious People Invested in the World. We are committed to enabling our clients to make more of their money. Saxo’s parent company, Saxo Bank A/S, was founded in Copenhagen, Denmark in 1992 with a clear vision: to make the global financial markets accessible for more people. In 1998, Saxo launched one of the first online trading platforms in Europe, providing professional-grade tools and easy access to global financial markets for anyone who wanted to invest.

Today, Saxo is an international award-winning investment firm for investors and traders who are serious about making more of their money. As a well-capitalised and profitable Fintech, Saxo is a wholly-owned subsidiary of Saxo Bank A/S, a fully licensed bank under the supervision of the Danish FSA, holding broker and banking licenses in multiple jurisdictions. As one of the earliest fintechs in the world, Saxo continues to invest heavily into our technology. Saxo’s clients and partners enjoy broad access to global capital markets across asset classes on our industry-leading platforms. Our open banking technology also powers more than 200 financial institutions as partners by boosting the investment experience they can offer their clients. Keeping our headquarters in Copenhagen, we have expanded our reach to having more than 2500 professionals in financial centers around the world including London, Singapore, Amsterdam, Zurich, Dubai and Tokyo.

For more information, please visit: https://www.home.saxo/en-sg
 
Vera Lau
Regional Communications and PR Manager, APAC & MENA

Mobile: +65 9248 7706
Email: VERL@saxomarkets.com

Saxo Markets
88 Market Street
CapitaSpring #31-01
Singapore 048948

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