Press Release

Saxo launches AutoInvest in Singapore

  • Introducing an easy and automatic monthly ETF investment solution
  • Select from 100+ ETFs and buy for $0 commission with AutoInvest
  • This product is designed for all experience levels, including beginners

AutoInvest

SINGAPORE - 27 JANUARY 2026 - Saxo has launched AutoInvest in Singapore, offering a simple, automated way for anyone to invest regularly. The launch aligns with Saxo’s 20th anniversary in Singapore, reinforcing the firm’s long-standing commitment to providing accessible investing solutions for clients at every stage of their financial journey.

AutoInvest is available to anyone with a Saxo account and can be set up easily. First, clients input a monthly investment amount. Next, they select up to 10 ETFs from a list of 100+ ETFs to be included for AutoInvest. Finally, they connect a source of funding to complete the setup.

Once activated, AutoInvest automatically processes investments every month, helping clients stay invested without the need for manual intervention. Clients are able to edit, start or stop AutoInvest at any time.

With AutoInvest, all ETF buys are $0 commission, making it a highly cost‑efficient way to build a diversified portfolio. Traditionally, investors have relied on mutual funds or managed portfolios, which often charge fees that compound over time and reduce returns. AutoInvest removes this cost drag by offering diversification and disciplined investing without high fees. With no minimum investment, no lock‑in period, and access to fractional investing, clients gain flexibility while benefiting from a trusted investment platform.

Commenting on the launch, Mahesh Sethuraman, Singapore CEO said:

“To truly serve the broadest population, investing must feel simple - not overwhelming. AutoInvest cuts through decision fatigue, lowers costs, removes the pressure of timing the market, and aligns with real human behaviour. This makes long term investing both accessible and rewarding. With AutoInvest, Saxo has removed every barrier that stands between people and their journey towards financial independence.”

As Saxo marks 20 years in Singapore, trust remains at the core of its offering. AutoInvest embodies this philosophy by delivering an intuitive, dependable investing experience shaped by two decades of serving the Singapore market.

At Saxo we believe that when you invest, you unlock a new curiosity for the world around you. As a provider of multi-asset trading and investment solutions, Saxo’s purpose is to Get Curious People Invested in the World. We are committed to enabling our clients to more of their money. Saxo was founded in Copenhagen, Denmark in 1992 with a clear vision: to make the global financial markets accessible for more people. In 1998, Saxo launched one of the first online trading platforms in Europe, providing professional grade tools and easy access to global financial markets for anyone who wanted to invest.

Today, Saxo is an international award-winning FinTech for investors, traders, and Institutional (BaaS) partners who are serious about making more of their money. As a well-capitalised and profitable FinTech, Saxo is a fully licensed Danish bank under the supervision of the Danish FSA and designated as a Systemically Important Financial Institution (SIFI) in Denmark. Saxo further holds a banking licence in Switzerland and financial licences in multiple jurisdictions, including Singapore where it holds a capital markets services licence under the Monetary Authority of Singapore (MAS). As one of the early fintechs in the world, Saxo continues to invest heavily into technology to ensure that Saxo’s clients and partners enjoy unparalleled client experience, broad access to global capital markets across asset classes on our industry-leading platforms. Saxo’s open banking technology (BaaS) powers more than 150 financial institutional partners, boosting the investment experience and the tools offered to end clients (B2B2C). Headquartered in Copenhagen and serving more than 1.7 million clients and over 400 partners in total, Saxo has recently reached new highs with client assets of more than DKK one trillion and more than DKK 5 billion in revenue. Saxo employs more than 2,400 professionals in financial centers around the world including London, Singapore, Amsterdam, Zurich, Dubai, and Tokyo.

For more information, please visit: https://www.home.saxo/en-sg
 
Vera Lau
Regional Communications and PR Manager, APAC & MENA

Mobile: +65 9248 7706
Email: VERL@saxomarkets.com

Saxo Markets
88 Market Street
CapitaSpring #31-01
Singapore 048948

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