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Press Release

Saxo Bank welcomes more female clients across all offices as globally, more women continue to invest in higher numbers

  • Saxo has seen a continuous increase in number of female clients across its 16 offices, with women forming 25 percent of new clients globally
  • The majority of new clients are between the age 31-40, and more than 50 percent of new female clients are between the age of 20-40, in line with the global trend that more young people are investing than ever before
  • Saxo also launches its latest SaxoSessions video series with BlackRock’s Global CIO of Multi-Asset Solutions Simona Paravani- Mellinghoff in conjunction with International Women’s Day, where she discusses different components of investing as well as diversity and inclusion

COPENHAGEN, 7 March 2022 - Saxo Bank, the multi-asset trading and investment specialist, has experienced a very positive trend of not only more investors entering the capital markets generally, but particularly more female clients embarking on the investment journey than ever before.

In 2020, Saxo globally saw an increase in new women investors by 354 percent compared to 288 percent for men, which is very encouraging. The positive trend continued into 2021. So far in 2022, as many as half of Saxo Bank’s offices welcomed more than 25 percent of new female clients. The influx of new female clients are also generally younger, as the client base evolves to be more diverse.

“At Saxo, we believe that everyone should have the opportunity to fulfil their financial aspirations and make an impact, and investing is one of the ways to make an impact, for themselves and for the world and communities around them.

This International Women’s Day, we are encouraged to see more women choosing to put their trust in Saxo to be their partner as they trade and invest into their future. While we are still far from equal representation, the trend is currently picking up in the right direction.

Saxo is committed to continue to close the gender investing gap and support women in their investing journeys. We do this through a broad palette of initiatives for clients such as providing expert insights on investing, educational seminars, low brokerage fees, and, among many other things, referral programmes,” Kim Fournais, Founder and CEO of Saxo Bank, said.

Across the key markets, here are the most popular stocks with female clients in 2022 (Data collected 08/03/2022):


  1. Tesla Inc.
  2. Meta Platforms Inc.
  3. Novo Nordisk B A/S
  4. Microsoft Corp.
  5. Apple Inc.
  6. Vestas Wind Systems A/S
  7. ASML Holding
  8. Shell PLC
  9. NVidia Corp.
  10. Sea Ltd


  1. Novo Nordisk B A/S
  2. Vestas Wind Systems A/S
  3. Bavarian Nordic A/S
  4. Ørsted A/S
  5. Danske Bank A/S
  6. DSV A/S
  7. Tesla Inc.
  8. Meta Platforms Inc.
  9. A.P. Møller - Mærsk B A/S
  10. Ambu A/S


  1. Tesla Inc.
  2. Meta Platforms Inc.
  3. Microsoft Corp.
  4. Apple Inc.
  5. Sea Ltd
  6. NVidia Corp.
  7. Palantir Technologies Inc.
  8. Alibaba Group Holding Ltd
  9. Alphabet Inc. - A Share
  10. Inc.


  1. NVidia Corp.
  2. Tesla Inc.
  3. Alibaba Group Holding Ltd
  4. Microsoft Corp.
  5. Meta Platforms Inc.
  6. Inc.
  7. Apple Inc.
  8. Taiwan Semiconductor
  9. Netflix Inc.
  10. Tencent Holdings Ltd


  1. Shell PLC
  2. ASML Holding
  3. ING Groep
  4. ASM International
  5. Philips (Royal)
  6. Aegon
  7. ArcelorMittal
  8. BE Semiconductor Industries
  9. Just Eat Takeaway
  10. ABN AMRO Bank


  1. AB Inbev
  2. Ageas NV
  3. ASML Holding
  4. D'ieteren Group
  5. Prosus
  6. Sofina SA
  7. Bpost
  8. Microsoft Corp.
  9. Euronav
  10. Bekaert


  1. TotalEnergies SE
  2. Orpea
  3. Societe Generale
  4. LVMH Moet Hennessy Louis Vuitton
  5. BNP Paribas
  6. Stellantis N.V.
  7. Air Liquide
  8. Alstom SA
  9. EDF
  10. SOITEC


  1. Apple Inc.
  2. Tesla Inc.
  3. Inc.
  4. Microsoft Corp.
  5. Meta Platforms Inc.
  6. BP Plc
  7. Alphabet Inc. - A Share
  8. Lloyds Banking Group Plc
  9. Alibaba Group Holding Ltd
  10. MBH Corporation Plc

As part of its activities around International Women’s Day this year as well, Saxo has rolled out a series of SaxoSessions videos with BlackRock’s Global CIO of Multi-Asset Solutions, Simona Paravani-Mellinghoff, where she discusses topics close to many women’s hearts – investing, career, and diversity and inclusion.

Find the videos here:


Lasse Lilholt

Global Head of Communications & PR

+45 3977 6344

Saxo Bank connects people to investment opportunities in global capital markets. As a provider of multi-asset trading and investment, Saxo Bank strives to empower people with a user-friendly, seamless and personalised platform experience that gives them exactly what they need, when they need it, no matter if they want to actively trade global markets or invest into their future.

Founded in 1992, Saxo Bank was one of the first financial institutions to develop an online trading platform that provided private investors with the same tools and market access as professional traders, large institutions and fund managers. Saxo combines an agile fintech mindset with close to 30 years of  experience and track record in global capital markets to deliver a state-of-the-art experience to clients. The Saxo Bank Group holds four banking licenses and is well regulated globally. Saxo offers clients around the world broad access to global capital markets across asset classes, where they can trade more than 40,000 instruments in over 20 languages from one single margin account. The Saxo Bank Group also powers more than 135 financial institutions as partners by boosting the investment experience they can offer their clients via its open banking technology.

Headquartered in Copenhagen, Saxo Bank’s client assets total more than 45 billion Euros and the company has more than 2,000 financial and technology professionals in financial centers around the world including London, Singapore, Amsterdam, Shanghai, Hong Kong, Paris, Zurich, Dubai and Tokyo. 

Saxo Markets
40 Bank Street, 26th floor
E14 5DA
United Kingdom

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