Henkel AG & Co.
Graf
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Om Henkel AG & Co.
Two distinct customer groups constitute Henkel. The consumer segment (around 50% of consolidated 2024 sales) is laundry and home care, including the Persil and Purex laundry detergent brands, and beauty care, including the Schwarzkopf brand in hair care and the Dial brand in hand soap. The adhesives technologies segment makes up the remaining 50% of sales. Sales from Europe accounted for 37% of the firm's consolidated total in 2024, while Asia-Pacific and North America accounted for 16% and 28%, respectively.
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