BMW AG
Graf
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Om BMW AG
BMW is a premium passenger car and motorcycle original equipment manufacturer, home to the brands BMW, Mini Cooper, Rolls-Royce, and BMW Motorrad. BMW sold 2.7 million vehicles in 2024 (2.5 million were passenger cars). In terms of sales volumes, Europe and Asia are BMW’s largest regions, contributing 40% and 37%, respectively. BMW’s core competence is in the "affordable" luxury channel, with limited exposure to high-end priced vehicles.
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