Mia Hougaard Christiansen appointed as new Global Chief Marketing Officer
For the past five months, Mia has acted as Associate CMO, taking leadership of Saxo Bank’s global marketing infrastructure and driving a new brand framework aimed at redefining the Saxo Experience for our clients and stakeholders globally.
Her role as Associate CMO was closely linked with her capacity as Group Account Director of AdPeople Worldwide. In her new role as Global CMO Mia will still be working close with AdPeople who will continue as Global Lead Branding and Digital Advertising Agency.
Mia has demonstrated an exceptional ability to develop a clear, consistent and differentiated strategy to support Saxo Bank’s regional offices in their efforts to strengthen and differentiate the Saxo Bank brand in local markets and thus drive business growth.
Prior to her involvement with Saxo Bank, Mia built a strong track record as a seasoned global advertising, digital and marketing executive, often working at the intersection of all three disciplines.
Mia has particular expertise in the integration of contrasting communication techniques and building multi-channel brands fit for the evolving media landscape. In her previous roles, she has lead both brand and business driven efforts for a number of blue chip technology brands such as Microsoft, Dell and Seagate to name a few. A multicultural worker and thinker, Mia has spent 12 years living and working outside Denmark, and the last seven years at AdPeople Worldwide in Copenhagen working internationally across the WPP network.
“Under Mia’s leadership, Saxo Bank is expected to take the brand to new heights while supporting our aim to deliver excellent business results. Saxo Bank strives to be the dominant brand and provider within the industry of online trading and investment, and Mia’s efforts will be instrumental in helping us attain this goal,” says Dennis Malamatinas, President International, Saxo Bank.
Saxo Bank is a leading Fintech specialist and global multi-asset facilitator of capital markets products and services. Saxo enables private clients to trade more than 35,000 instruments from one single margin account.
Additionally, Saxo provides institutional clients such as banks and fintechs with Open Banking solutions from multi-asset execution, prime brokerage services to trading technology. Founded in 1992, Saxo Bank has embraced Open Banking from the beginning and is focused on helping clients and partners through win-win partnerships and product innovation.
Since launching its first online trading platform in 1998, Saxo Bank works to empower everyone to navigate their financial future by opening up access to trading and investment. The Saxo Group’s client assets total more than 45 billion euros, and the Group employs more than 2100 people in financial centres around the world including London, Singapore, Amsterdam, Shanghai, Hong Kong, Paris, Zurich, Dubai and Tokyo.For more information, please visit www.home.saxo.