A terrible 24 hours for Tesla and Netflix

Equities 3 minutes to read

Peter Garnry

Head of Equity Strategy

Summary:  Both Tesla and Netflix are in the headlines ahead of today's New York session, and the news isn't good.


The Q4 earnings season has started well with US financials adding further fuel to the momentum in global equities. In the last 24 hours, however, the bad news from Tesla and Netflix is proving more important. 

Tesla’s 'very difficult' path

Tesla founder Elon Musk has announced that the firm is cutting 7% of its workforce and stating that the “road ahead is very difficult”. The company missed its production target in Q4 and barely managed to make a profit ; it has almost burned through the backlog of more expensive configurations of Model 3 orders which have provided a healthy tailwind on operating profits. The next phase entails production of cheaper Model 3 orders, which will squeeze profitability. At the same time the competition is heating up with many global carmakers rolling out new EV models.

The news is obviously bad for investors but Tesla has done the unimaginable before. Tesla is a classic binary outcome case that is well-suited to be played through options. Where Tesla will be in two years is a very complex setup with many moving parts and potentially powerful nonlinear effects both on the upside and downside scenarios.

We recommend clients interested in Tesla to express their views through long-dated options (puts or calls) out-of-the-money.

Netflix misses estimates

Just as Tesla is a disruptive force in the car industry, Netflix has been a disruptive force in the TV industry that enjoyed first mover advantages. Netflix delivered in Q4 against expectations with EPS at $0.30 versus an estimated $0.24 and revenue of $4.19bn in line with analyst estimates.

The company’s Q1 revenue guidance, however, came in 2.5% below estimates. On top of this disappointment, Disney is entering the video streaming business and the company has arguably the best video content library in the world. In some international markets such as India, Netflix is actually losing the battle; in China, the door is closed. These two markets amount to around three billion people.

While the US price hike of 18% has been spun as positive evidence of pricing power, the truth is that we do not know yet whether Netflix has true pricing power. More importantly, the price hike is a necessity as the cash burn increases due to rapidly increasing content costs. Free cash flow in Q4 was minus $1.31bn, deteriorating from minus $520mn a year ago.

Making things worse, the debt on the company's balance sheet keeps growing faster than cash flows; total debt in Q4 was $10.4bn, up from $6.5bn a year ago.

The worst-case scenario for Netflix is massive new competition in its key US market and saturation in international markets combined with higher interest rates. Netflix’s bonds are currently trading around a 3.6% yield, but what if credit spreads widen dramatically due to an economic slowdown? In such a case, Netflix could be squeezed quite hard.

Global growth is slowing and tighter financial conditions always show up at the frontier of growth markets, private equity, venture capital and discretionary consumption. All these segments have shown weakness over the past three months; the next six are going to be crucial for investors.
 

Saxo Bank A/S - Representative Office
Boulevard Plaza - Tower 1
30th floor, office 3002
Dubai Downtown, Burj Khalifa area
Dubai
UAE

UAE

Trade responsibly
All trading carries risk. To help you understand the risks involved we have put together a series of Key Information Documents (KIDs) highlighting the risks and rewards related to each product. Read more

Saxo Bank A/S is licensed by the Danish Financial Supervisory Authority and operates in the UAE under a representative office license issued by the Central bank of the UAE.

The content and material made available on this website and the linked sites are provided by Saxo Bank A/S. It is the sole responsibility of the recipient to ascertain the terms of and comply with any local laws or regulation to which they are subject.

The UAE Representative Office of Saxo Bank A/S markets the Saxo Bank A/S trading platform and the products offered by Saxo Bank A/S.