Quarterly Outlook
Q3 Investor Outlook: Beyond American shores – why diversification is your strongest ally
Jacob Falkencrone
Global Head of Investment Strategy
Investment and Options Strategist
Summary: PepsiCo reports early - what can options traders learn - Explore how to express bullish, neutral, or bearish views with risk-defined strategies in this hands-on, educational walkthrough. Three examples, one earnings event, and many lessons.
PepsiCo (PEP:xnas) reports earnings on Thursday, 9 October, before the US market opens. With options pricing in a larger-than-usual move and implied volatility running high, the setup provides a useful learning moment for active investors and explorative traders who want to understand how options can be used to structure defined-risk views around key events like earnings.
Important note: The strategies and examples provided in this article are purely for educational purposes. They are intended to assist in shaping your thought process and should not be replicated or implemented without careful consideration. Every investor or trader must conduct their own due diligence and take into account their unique financial situation, risk tolerance, and investment objectives before making any decisions. Remember, investing in the stock market carries risk, and it's crucial to make informed decisions.
Every quarter, traders gear up for earnings season—a time when corporate results reshape market expectations. Traditionally, it's the big banks like JPMorgan, Citi, and Wells Fargo that set the tone, typically reporting in the second week of the new quarter. For Q3 2025, that unofficial kickoff lands on Tuesday, 14 October.
But some names arrive early. This time, PepsiCo reports on Thursday, 9 October, ahead of the usual flood of financials. While it doesn't open the season officially, it often provides a useful warm-up for options traders looking to get positioned around elevated implied volatility and tight event windows. PEP is trading near $142, slightly below its 50-day and 200-day moving averages. Options markets expect a move of around $7.50, or about 5.3%, in either direction following the announcement. This gives an expected short-term trading range of $135 to $150.
Recent earnings reactions highlight the potential for volatility: the stock jumped +5.8% after the July report (a beat), but dropped -6.2% in April (a miss). Implied volatility is currently at 27.2%, with an IV Rank of 49.9—meaning current implied volatility is elevated compared to its 12-month range.
In this article, we walk through three example strategies—each structured with risk controls—to illustrate how different outlooks can be expressed using options. These are just examples among many. The goal is to show what’s possible, not what’s best. Traders can adjust strikes, expiries, or even transition between strategies based on how the stock behaves post-earnings.
This diagonal spread combines a longer-dated call with a short-term one to express a modest bullish outlook. The long-dated option gives time for a trend to develop, while the short-dated call generates income by selling elevated implied volatility ahead of earnings. The structure benefits most when the stock rises gradually toward the short strike and implied volatility collapses after the event, allowing the short leg to expire worthless or be rolled for additional credit. It offers a way to stay engaged with a bullish view while reducing the impact of post-earnings volatility changes.
This strategy is designed for traders who expect the stock to stay within a defined range after earnings. It aims to take advantage of time decay and elevated implied volatility by selling both a call spread and a put spread. By placing the short strikes just outside the expected move, this structure benefits if the stock remains relatively quiet after the report. The defined wings ensure risk is capped even if the stock breaks out beyond expectations.
This strategy is designed for traders anticipating a significant move lower following the earnings announcement. It offers a defined-risk way to express a bearish view, while reducing the cost of entry compared to buying a put outright. By selling a lower-strike put, the trader lowers their total premium outlay while still benefiting from downward price movement.
This is a common question in the run-up to earnings. And while it's tempting to search for the "best" view, the real value of this article lies elsewhere. We’re not here to tell you what direction to pick. Instead, our goal is to show how different market views—bullish, neutral, or bearish—can be expressed using defined-risk option strategies.
Your job as an investor is to form your own outlook based on your research, goals, and risk tolerance. Once you have a view, options can help you express it in a structured, risk-aware way.
That said, this earnings setup does offer a strong learning opportunity. With an IV Rank of 49.9, implied volatility is moderately elevated, especially in short-term options. Earnings often bring a sharp drop in IV—helping those who sell front-end premium while hurting those who pay for it. Understanding this dynamic is key to evaluating risk/reward around events like this.
The strategies above illustrate how different views—bullish, neutral, and bearish—can be expressed using defined-risk option structures. Each trade has its own risk/reward profile, sensitivity to volatility, and management style.
None of these are recommendations. They are examples to help you learn how different combinations of strikes and expirations behave in a high-volatility earnings context.