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Every achievement starts with investment
Note: This is marketing material. This article is not investment advice, capital is at risk.
Saxo is proud to announce partnerships with nine internationally recognised athletes as part of one of its most ambitious brand initiatives to date, bringing together elite sport and investor psychology to explore the mindset behind what makes successful investing.
The athletes joining Saxo represent the highest levels of achievement across sport.
From the CEO of Saxo - Daniel Belfer "Athletes and investors share many of the same qualities – ambition, discipline, and a long-term mindset – which make these partnerships a natural fit for us. We want to explore what investors can learn from individuals who have spent their lives mastering their craft."
Saxo is taking the next step in bringing the worlds of elite sports and successful investing closer together.
What does it mean to Be Invested?
Whatever you set out to achieve, it starts with your mindset.
The same goes for investing: staying curious, making informed decisions, and acting on the opportunities you see. There’s no single way to be invested; what matters is taking an active role in your financial decisions.
Investing isn’t only about what you put your money into. It’s about what you put into investing.
While you can’t control the market, you can choose when to get involved. Investing always involves risk. The sooner you begin, the more you can learn, adapt, and make the most of opportunities.
You don’t have to wait for the perfect moment to get started. Join the investing mindset with Saxo today.
Staying invested matters: over a 20-year period, missing the market's 10 best days would have reduced annual returns from 10.6% to 6.4% in the S&P 500.
Past performance is not a reliable indicator of future results. Source: J.P. Morgan Asset Management, Guide to Retirement, 2025 edition.
The mindset behind great performance
Great performance is rarely about talent alone. Preparation, discipline, and the ability to act with purpose can make a difference in any pursuit, including how you approach investing.
Preparation
Understand before you act. Being invested starts with doing the work. Explore the opportunities, understand the risks, and know what you want to achieve before you make a decision.
Discipline
Stay focused on your approach. Markets move and circumstances change. Ensure you have a clear approach to help you make informed decisions, filter out the noise, and avoid acting on impulse.
Action
Know when to make your move. Research and preparation give you a foundation. The next step is deciding when an opportunity fits your approach—and being ready to act when it does.