Press Release

Saxo Markets Australia taps new talent to deepen management expertise

• Former Bell Direct Senior Market Analyst, Jessica Amir, joins Saxo as Australian Markets Strategist
• Former IOOF Holdings National Financial Wellbeing Manager, David Harvie, joins Saxo as Head of Direct Sales 

Saxo Markets, the online trading and investment specialist, today announced two key appointments to its Australian team - Jessica Amir as its new Australian Market Strategist and David Harvie as Country Head of Direct Sales. 

In line with Saxo’s vision to enable people to fulfill their financial aspirations and make an impact, both strategic appointments will help to further unlock the investor market by strengthening the firm’s asset and wealth management capabilities.

Saxo Markets has established itself as a trusted source of valuable industry and market analyses, both within Australia and globally, regularly delivering actionable insights across global markets, asset classes and tradable instruments.

In her new role, Amir will be responsible for providing real-time market updates and data analysis, working closely alongside Saxo’s expert Global Sales Trading team to deliver Australia-specific market insights. 

Amir joins Saxo Markets from Bell Direct, where she was the senior market analyst and media presenter. With more than 14 years’ experience in financial markets, she also headed news and content at Finance News Network  (a part of Sequoia). Her broadcast experience spans the ABC, Sky News, Seven Network and Nine Network – she has interviewed Prime Ministers including Tony Abbott, Julia Gillard and Kevin Rudd, as well as Federal Treasurers and ASX 200 CEOs. Amir is also a qualified financial adviser, formerly holding roles at Commonwealth Bank, Suncorp and AMP.

Commenting on her appointment, Amir said: “I’m incredibly excited to be joining a global fintech pioneer like Saxo. Over the last 15 years I’ve become increasingly passionate about demystifying  the finance world and global markets. I also extremely enjoy helping investors understand what drives markets and how they can maximise their investments.” 

Harvie joins Saxo Markets from IOOF Holdings, where he was the National Financial Wellbeing Manager. In his new role, Harvie will be responsible for designing and executing strategies to grow sales as well as improve customer experience and retention for Saxo’s suite of investment offerings, while overseeing the team of local relationship managers. 

Harvie brings more than 20 years’ experience in the financial services sector providing strategic wealth management advice and solutions to family offices, business owners and individuals. He is a previous long standing member of the Council of Governors at the American Chamber of Commerce in Australia and a highly regarded MC and keynote speaker. 

Commenting on his appointment, Harvie said: “I’m looking forward to sinking my teeth into this new role at an internationally renowned firm. I have a passion for developing innovative solutions to help clients reach their short and long-term goals, which I’m hoping will bring a lot of value to the Saxo team.”  

Saxo Markets Australia Chief Executive Officer, Adam Smith, said: “Saxo’s vision is to enable people to fulfill their financial aspirations and make an impact. We have been offering professional traders and investors access to global markets for a number of years now and are looking to extend our focus on wealth and asset management products. Both Jessica and David bring the experience and energy we’re looking for to continue to drive our Australian business forward.

Both Amir and Harvie will be based in Sydney, reporting to Chief Executive Officer, Adam Smith. Amir will also report to Saxo Group’s Chief Economist and Chief Investment Strategist, Steen Jakobsen. 

Keep Left for Saxo Markets

+61 3 9268 7800
+61 427 801 843

Yvette Lim
Head of Strategic Communications and PR (Singapore, Australia, Japan)
Saxo Bank

+45 31 39 45 04 (DK) 

Founded in 1992, Saxo Bank was one of the first financial institutions to develop a online trading platform that provided private investors with the same tools and market access as professional traders, large institutions and fund managers.

Saxo offers clients around the world broad access to global capital markets across asset classes, where they can trade more than 40,000 instruments in over 25 languages from one single margin account.

Saxo Markets Australia is known locally for its broad range of asset classes and international market access, as well as a seamless and personalised platform experience that connects traders, investors and partners to global FX, CFDs, Stocks, Options, Futures and more from a single account.

The Saxo Bank Group holds four banking licenses and is well regulated globally. In Australia, Saxo Capital Markets is licensed and regulated by the Australian Securities and Investment Commission (ASIC) as a share trading platform.

The Saxo Bank Group also powers more than 135 financial institutions as partners by boosting the investment experience they can offer their clients via its open banking technology.

Headquartered in Copenhagen, Saxo Bank’s client assets total more than 80 billion USD and the company has more than 2,000 financial and technology professionals in financial centres around the world including London, Singapore, Amsterdam, Shanghai, Hong Kong, Paris, Zurich, Dubai and Tokyo.

For more information, please visit:

Saxo Capital Markets (Australia) Limited
Suite 1, Level 14, 9 Castlereagh St
Sydney NSW 2000

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The Saxo trading platform has received numerous awards and recognition. For details of these awards and information on awards visit

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