Case study: using cash-secured puts to acquire stocks at a discount and generate income Case study: using cash-secured puts to acquire stocks at a discount and generate income Case study: using cash-secured puts to acquire stocks at a discount and generate income

Case study: using cash-secured puts to acquire stocks at a discount and generate income

Options 10 minutes to read
Koen Hoorelbeke

Options Strategist

Summary:  This article explores the cash-secured put strategy, where an investor sells put options while holding enough cash to buy the stock if exercised. Using Jane's example, the article demonstrates how selling 10 put contracts on Fictitious Inc. generates $2,000 in premiums, providing additional income and the opportunity to buy shares at a discounted price. This strategy balances income generation with the potential to acquire stocks at a lower cost, making it ideal for cautious investors.


In the world of investing, finding ways to enhance portfolio returns while managing risk is a constant challenge. One strategy that has proven effective for many investors is the use of cash-secured puts. Cash-secured puts involve selling put options on a stock while holding enough cash to buy the stock if the option is exercised. This approach not only provides a steady stream of additional income but also offers the opportunity to purchase stocks at a lower price. For investors looking for a balanced approach to generating income and managing risk, cash-secured puts can be a valuable tool.

Important note

The strategies and examples provided in this article are purely for educational purposes. They are intended to assist in shaping your thought process and should not be replicated or implemented without careful consideration. Every investor or trader must conduct their own due diligence and take into account their unique financial situation, risk tolerance, and investment objectives before making any decisions. Remember, investing in the stock market carries risk, and it's crucial to make informed decisions.


Jane, a seasoned investor, has $45,000 in cash and is interested in acquiring shares of Fictitious Inc., an imaginary company created for the purpose of this case study. Fictitious Inc. is currently trading at $50 per share. Jane has been investing for several years and has built a diversified portfolio. While she is confident in the long-term potential of Fictitious Inc., she is looking for ways to generate additional income from her cash holdings. Jane believes that by using strategic options, she can enhance the yield of her portfolio without taking on excessive risk. She aims to achieve a higher return on her investment while potentially acquiring shares at a discounted price.


Jane seeks additional income but is cautious about committing her cash holdings without a strategic plan. Although she believes in the long-term growth prospects of Fictitious Inc., she is aware that the stock market can be unpredictable in the short term. To address this, Jane is looking for a strategy that allows her to earn extra income while maintaining the flexibility to buy Fictitious Inc. at a lower price if the opportunity arises. She wants to make sure that any strategy she employs does not compromise her long-term investment goals or expose her to undue risk.

Solution: Using Cash-Secured Puts

Jane sells 10 put option contracts on Fictitious Inc. with a strike price of $45, expiring in 30 days. She receives a premium of $2 per share, totaling $2,000 (since each option contract covers 100 shares and she sold 10 contracts).

Financial Comparison

  • Current Holdings: $45,000 in cash.
  • Put Option Sale: Jane receives $2,000 in premiums.

Outcome and Analysis

  • If Fictitious Inc. trades at $50 at expiration: Jane retains her cash and the $2,000 premium. Her effective income is $2,000, with no obligation to buy the stock.

  • If Fictitious Inc. trades at $45 at expiration: Jane buys 1,000 shares of Fictitious Inc. at $45 each, costing $45,000. She keeps the $2,000 premium, effectively reducing her purchase price to $43 per share ($45 - $2).

  • If Fictitious Inc. trades below $45 at expiration: Jane still buys 1,000 shares at $45 each, costing $45,000. With the $2,000 premium, her effective purchase price remains $43 per share. If the stock drops significantly, she holds the shares for long-term appreciation.

ROI and Yield

  • Maximum Profit: $2,000 (the premium received).
  • Maximum Risk: $43,000 (if Fictitious Inc. falls to zero, Jane's effective purchase price is $43 per share x 1,000 shares).
  • Break-Even Point: $43 per share (strike price of $45 minus $2 premium received).
  • Annualized Return: The $2,000 premium for 30 days translates to an annualized yield of approximately 5.3%. This is calculated as ($2,000 / $45,000) * 12 months.
  • Enhanced Yield: Jane increases her portfolio's yield by approximately 0.44% monthly or 5.3% annually. This additional yield is a significant boost to her overall returns, showing how cash-secured puts can generate extra income.


By integrating cash-secured puts, Jane not only generates additional income but also positions herself to buy stocks at a lower price. This strategy enhances portfolio performance by providing a steady income stream and the potential to acquire shares at a discount. However, it does require a willingness to purchase the stock if the price falls. This balanced approach makes cash-secured puts a versatile tool for investors seeking to optimize their returns while managing risk.

Check out these guides and case studies:
In-depth guide to using long-term options for strategic portfolio management  Our specialized resource designed to learn you strategically manage profits and reduce reliance on single (or few) positions within your portfolio using long-term options. This guide is crafted to assist you in understanding and applying long-term options to diversify investments and secure gains while maintaining market exposure.
Case study: using covered calls to enhance portfolio performance  This case study delves into the covered call strategy, where an investor holds a stock and sells call options to generate premium income. The approach offers a balanced method for generating income and managing risk, with protection against minor declines and capped potential gains.
Case study: using protective puts to manage risk  This analysis examines the protective put strategy, where an investor owns a stock and buys put options to safeguard against significant declines. Despite the cost of the premium, this approach offers peace of mind and financial protection, making it ideal for risk-averse investors. 
Case study: using cash-secured puts to acquire stocks at a discount and generate income  This review investigates the cash-secured put strategy, where an investor sells put options while holding enough cash to buy the stock if exercised. This method balances income generation with the potential to acquire stocks at a lower cost, appealing to cautious investors.
Case study: using collars to balance risk and reward This study focuses on the collar strategy, where an investor owns a stock, buys protective puts, and sells call options to balance risk and reward. This cost-neutral approach, achieved by offsetting the cost of puts with the premiums from calls, provides a safety net and additional income, making it suitable for cautious investors. 

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