U.S. consumer confidence drop most on record in April U.S. consumer confidence drop most on record in April U.S. consumer confidence drop most on record in April

U.S. consumer confidence drop most on record in April

Macro
Christopher Dembik

Head of Macroeconomic Research

Summary:  This afternoon, we had another confirmation that the coronavirus is causing unprecedented damage to the U.S. economy. It is hitting severely domestic confidence on the top of those supply chain impacts. The Conference Board consumer confidence index, which is one of the key metrics to follow, is out at 86.9 in April versus 87.9 expected and prior 120. This is the biggest drop on record since 1968.


The present situation index declined by 90.3pts to 76.4 – a monthly slump that has never been seen in previous recessions - and the expectations index surprisingly increased by 7pts to 96.7 – remaining within its long-term range (chart 1). This unexpected rise may be explained by the fact consumers consider that the situation can only get better after being really, really bad.

Somehow, they are more optimistic about the short-term business outlook but they send mixed signals which tends to confirm that uncertainty about the economic outlook continues to weight a lot on consumption expectations. Whereas the percentage of consumers expecting business conditions will improve over the next six months jumped by 21.3pts to 40%, those considering that business conditions will worsen also increased by 9.3pts to 25.7%.

Looking at labor markets, without much surprise, consumers’ perceptions eroded quite a lot compared to the previous month. Only 43.3% of respondents consider that jobs are “plentiful” versus 20% in March. 13.8% of respondents also signal that jobs are’ hard to get” versus 33.6% previously. It is bright clear that the deterioration of the labor market in the coming months will be quite phenomenal, and it suggests that the NFP report for the month of April due this Friday will be very ugly. We expect job destruction will reach at least minus 19 million.

In addition, the share of consumers expecting income to decrease over the next six months skyrocketed to 18.5% in April versus 10.1% in March. It is back to level reached in early 2013 (chart 2). Consumers also slightly downgraded their buying intentions for major appliances and quite sharply for autos. Consumers planning to buy autos within the next six months dropped to its lowest level since 2010, at 2.8% versus 3.8% in the previous month. We anticipate a rebound as soon as the lockdown will be lifted and that there will be more visibility about the economic outlook.

Finally, what is probably the most interesting and underappreciated element is the strong decline in vacation intentions (chart 3). Within the next six months, vacation intentions within the U.S. felt to all-time low at 27.1% and vacation intentions to a foreign country are below those of the GFC at 6.8%. It reinforces our view that the long-term impact of the outbreak on tourism will be massive and as devastating as the impact of a meteorite. It is largely unlikely that the tourist sector will get back to normal this year, given the risk of second or even third wave. The loss caused to the sector will probably take years to be repaired.

The evolution of consumption will be a critical factor once the health crisis will be over. The speed of the recovery will be dependent on sentiment, notably the evolution of consumption. In the United States, it remains the predominant driver of economic growth, accounting for 70% of GDP. It is probably too early to know how the consumers will behave in the coming months. Are we heading towards revenge consumption or an increase in saving? What we know for sure  is that a prolonged deterioration in key metrics, such as unemployment and wages, would signal trouble for consumer consumption and could seriously slowdown the recovery.

Disclaimer

Saxo Capital Markets (Australia) Limited prepares and distributes information/research produced within the Saxo Bank Group for informational purposes only. In addition to the disclaimer below, if any general advice is provided, such advice does not take into account your individual objectives, financial situation or needs. You should consider the appropriateness of trading any financial instrument as trading can result in losses that exceed your initial investment. Please refer to our Analysis Disclaimer, and our Financial Services Guide and Product Disclosure Statement. All legal documentation and disclaimers can be found at https://www.home.saxo/en-au/legal/.

The Saxo Bank Group entities each provide execution-only service. Access and use of Saxo News & Research and any Saxo Bank Group website are subject to (i) the Terms of Use; (ii) the full Disclaimer; and (iii) the Risk Warning in addition (where relevant) to the terms governing the use of the website of a member of the Saxo Bank Group.

Saxo News & Research is provided for informational purposes, does not contain (and should not be construed as containing) financial, investment, tax or trading advice or advice of any sort offered, recommended or endorsed by Saxo Bank Group and should not be construed as a record of our trading prices, or as an offer, incentive or solicitation for the subscription, sale or purchase in any financial instrument. No representation or warranty is given as to the accuracy or completeness of this information. All trading or investments you make must be pursuant to your own unprompted and informed self-directed decision. No Saxo Bank Group entity shall be liable for any losses that you may sustain as a result of any investment decision made in reliance on information on Saxo News & Research.

To the extent that any content is construed as investment research, such content was not intended to and has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such, would be considered as a marketing communication.

None of the information contained here constitutes an offer to purchase or sell a financial instrument, or to make any investments.Saxo Capital Markets does not take into account your personal investment objectives or financial situation and makes no representation and assumes no liability as to the accuracy or completeness of the information nor for any loss arising from any investment made in reliance of this presentation. Any opinions made are subject to change and may be personal to the author. These may not necessarily reflect the opinion of Saxo Capital Markets or its affiliates.

Please read our disclaimers:
- Full Disclaimer (https://www.home.saxo/en-au/legal/disclaimer/saxo-disclaimer)
- Analysis Disclaimer (https://www.home.saxo/en-au/legal/analysis-disclaimer/saxo-analysis-disclaimer)
- Notification on Non-Independent Investment Research (https://www.home.saxo/legal/niird/notification)

Saxo Capital Markets (Australia) Limited
Suite 1, Level 14, 9 Castlereagh St
Sydney NSW 2000
Australia

Contact Saxo

Select region

Australia
Australia

The Saxo trading platform has received numerous awards and recognition. For details of these awards and information on awards visit www.home.saxo/en-au/about-us/awards

Saxo Capital Markets (Australia) Limited ABN 32 110 128 286 AFSL 280372 (‘Saxo’ or ‘Saxo Capital Markets’) is a wholly owned subsidiary of Saxo Bank A/S, headquartered in Denmark. Please refer to our General Business Terms, Financial Services Guide, Product Disclosure Statement and Target Market Determination to consider whether acquiring or continuing to hold financial products is suitable for you, prior to opening an account and investing in a financial product.

Trading in financial instruments carries various risks, and is not suitable for all investors. Please seek expert advice, and always ensure that you fully understand these risks before trading. Saxo Capital Markets does not provide ‘personal’ financial product advice, any information available on this website is ‘general’ in nature and for informational purposes only. Saxo Capital Markets does not take into account an individual’s needs, objectives or financial situation. The Target Market Determination should assist you in determining whether any of the products or services we offer are likely to be consistent with your objectives, financial situation and needs.

Apple, iPad and iPhone are trademarks of Apple Inc., registered in the US and other countries. AppStore is a service mark of Apple Inc.

The information or the products and services referred to on this website may be accessed worldwide, however is only intended for distribution to and use by recipients located in countries where such use does not constitute a violation of applicable legislation or regulations. Products and Services offered on this website is not intended for residents of the United States and Japan.

Please click here to view our full disclaimer.