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Timing the market is hard, picking a smart time to invest is easy!


Saxo Group

Buying at the bottom of the market and getting the best price for a stock is hard, picking the top and selling for the highest profit is equally as hard; doing both on a regular and long-term basis is next to impossible. If you could do this you would already be a billionaire trader!

On the contrary knowing when to invest is actually very easy! There is an old saying “Time IN the market is more important than TIMING the market!”. Essentially the best time to start investing is yesterday and the second best time is today.

Investing today with a long term outlook opens up the opportunity to buy high quality assets at lower than expected prices. It is like buying that jumper you really wanted but on sale!

Take Apple for example, the most valuable company in the world (by market capitalisation). Everyone would agree that Apple is a high quality company and will be around for many years to come playing an integral part of many of our daily lives.

If you could buy Apple stock (AAPL) at a 5% discount would that be deal? Well that is where the price is relative to last week. 

Or if you could buy AAPL stock at a 10% discount would that be a good deal? Well that is where the price is relative to 1 month ago.

The same goes for Telsa. TSLA is trading at a 10% discount to its price 1 month ago and nearly an 18% discount to its price just 3 months ago.

These are just two examples of very high quality companies that many investors already hold in their portfolios are that are ‘on sale’ at the moment.
SaxoInvestor allows you to capture these opportunities by offering you:
    • Market Insights update daily
    • Investment Themes to help understand an opportunity and how to benefit from it
    • Easy execution to place your orders at very competitive prices

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