New look. More tech. Same seamless global investing.

We are excited to reveal that Saxo Australia is rebranding to Totality from 11 August 2025.

We are thrilled to share our new name and logo, and believe they reflect our commitment to helping ambitious, world-wise Australians go global with their investing.

In preparation for the transition to Totality, we have doubled our Australian-based staff, reinforcing our commitment by onshoring vital roles in client service, operations, onboarding, and compliance.

Your trading account and the services you receive from us will remain unchanged. There is nothing you need to do in relation to the rebrand, and you can continue trading and managing your investments as usual.

As part of the rebrand to Totality, Saxo Bank A/S will be retained as provider of trading and technology services. This means clients will notice only superficial changes to our trading platform’s appearance and functionality. But you can expect a revamped client dashboard, website, and mobile experience from 11 August.

We’ll also will be upgrading our app investing experience, so Totality clients will ahead of 11 August need to download the new, enhanced Totality apps. We’ll provide you with a step-by-step guide on downloading the new apps when they are available to download.

There will be no change. Your assets will continue to be safeguarded by the same tier-one global asset custodians, including our current custodian Saxo Bank A/S and appointed sub-custodians such as Citi Group, and remain readily accessible for investing via the platform. Your funds will continue to be held in a segregated client trust account maintained in Australia with HSBC and NAB, and you will experience no interruption in your ability to view, buy, or sell assets or cash balances through the platform.

The name Totality sums up our ambition for our clients. We believe our platform enables clients to do it all in global financial markets, no matter their goal, and to gain a total view on the market.

Saxo Bank A/S remains a key shareholder of Totality, continuing to provide essential access to technology and execution.

We are as part of the rebranding pleased to welcome DMA Pty Ltd, South African technology firm, as a new shareholder, which has a longstanding partnership with Saxo Bank A/S and has developed complementary technology with expertise in software solutions for wealth managers and financial advisors in the Australian market that will fuel Totality's continued growth—upgrading everyone's investing experience. Saxo Bank A/S effectively holds 19.9% of Totality, while DMA Pty Ltd holds 80.1% with closing expected around the same date as re-branding.

Our commitment to Australian-based high-touch support and client service remains and will not change. In fact, ahead of the rebrand to Totality, we have doubled our business’ Australian-based staff count, with more onshoring of critical client service, operations, onboarding, and compliance roles.

Our sales team and relationship managers will remain at the company and continue to serve you, including our Head of Sales. Likewise, the Australian business’ CEO, COO, CMO, Head of Legal and Head of Compliance will remain with the firm.

The business will benefit from certain centralised functions with DMA for processing, operations, and tech development.

As Saxo Bank A/S will continue as trading and technology provider, current clients will notice limited substantive change to the platform they know and love.

No changes to current pricing, including our brokerage fees, currency conversion fees and financing rates. We will proudly remain one of the most cost-effective global multi-asset investment brokers in the Australian market.

Once the rebrand to Totality is complete, we aim to build upon Saxo Bank A/S’s world-class platform offering with additional products, tools and features specific to Australian investors and their needs.

Yes. Totality clients will retain the option to invest in ASX-listed shares with an individual HIN or via a custodial arrangement, depending on their preference.

Yes. All current account structures, including corporate accounts, trusts, and SMSFs, will continue to be accepted by Totality.

No. After 11 August 2025, you will need to log in via Totality’s new and enhanced webpage and apps, as the Saxo-branded investing apps and home.saxo/en-au webpage will no longer be available. Rest assured that both new app and website will be shared shortly.

No, the Saxo Rewards client tiering program will be discontinued from 11 August. We will reach out to clients shortly with the details of our new loyalty program, Totality First.

Rest assured that all Totality clients will, as part of this change to Totality First, enjoy identical or improved pricing and client support.

Yes, your data including trading history will continue to be available via the platform.

Yes. All reporting services, including tax-related reporting and documentation, will continue to be made available to Totality clients. This includes for FY25.

Please contact Saxo Australia’s sales and client services team directly at +61 2 8267 9000, or via email at privatesalesau@saxomarkets.com.

We will also host a webinar with Saxo Australia’s leadership team on Wednesday 9 July 2025 at 2:00pm (AEST) to answer any client questions or concerns related to the rebrand. We encourage you to join the webinar.