Creating the largest wealth management platform in South-East Asia

StashAway is the largest wealth management platform in South-East Asia, with ambitions to grow its presence geographically in the Asia Pacific region.

The relationship between Saxo and StashAway began in 2016 when the company reached out to Saxo due to its branding as a technology provider to digital wealth advisors in the local marketplace.

StashAway was extremely impressed by Saxo’s OpenAPI capabilities, the features of the trading platform and the number of markets which could be traded on Saxo’s capital markets infrastructure.

Challenge: outsource multi-asset execution and post-trade services to a leading provider with an open architecture

StashAway connects to Saxo’s capital markets structure via Open API to access Saxo’s multi-asset execution, custody and back-office services. StashAway uses Saxo’s automated managed account technology - with master and sub accounts - to trade and manage vast numbers of clients efficiently.

Other features that attracted StashAway to Saxo were the level of local support that Saxo could provide in Singapore, as well as the breadth of the asset classes which Saxo offers.

"It was very important for us to sit in a room with someone who wants to solve problems, has a positive approach and finds the right solution with us."

Michele Ferrario
Co-Founder, Chief Executive Officer, StashAway

Solution: Quick to market – and continuous expansion of products offered to end-clients

The initial implementation period was six months. However, since then Saxo has also assisted StashAway in expanding its product offering for clients.

In August 2019 Stashaway increased the breadth of products offered on its trading platform from 19 to 32. Further, in September 2019, by working in partnership with Saxo, Stashaway launched an income-focused portfolio, composed of SGX-traded ETFs.  Saxo played a key role in assisting the company to secure the required CDP account (Central Depository Account).

Expert support dedicated to delivering the right solution

Saxo drove forward this initiative on StashAway’s behalf and liaised with the relevant custodian bank to produce the legal documentation necessary for the launch of the product.

In addition to being able to access Saxo’s OpenAPI technology and provide all the features of Saxo’s trading platform to StashAway’s clients, the company also benefits from having one relationship manager at Saxo who provides access to other functions in the organisation such as trading and technical support.

The future: expanding product suite and geographical markets

As StashAway moves into new product areas, Saxo will continue to work in partnership with the company to support such initiatives.

In addition, StashAway is looking for Saxo’s help to expand into new regions in South-East Asia - on top of its existing operations in Singapore and Malaysia, StashAway intends to open an office in Thailand in the near future and will work closely with Saxo to secure a presence there.