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StashAway

Through Saxo, StashAway can access multi-asset execution, custody
and back-office services via Open API. StashAway can trade and
manage a vast number of clients efficiently using Saxo’s automated
managed account technology.

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Industry

Fintech

Company size

50 - 60 employees

Headquarter

Singapore

Creating the largest wealth management platform in South-East Asia

StashAway is the largest wealth management platform in South-East Asia, with ambitions to grow its presence geographically in the Asia Pacific region.

The relationship between Saxo and StashAway began in 2016 when the company reached out to Saxo due to its branding as a technology provider to digital wealth advisors in the local marketplace.

StashAway was extremely impressed by Saxo’s OpenAPI capabilities, the features of the trading platform and the number of markets which could be traded on Saxo’s capital markets infrastructure.

Challenge: outsource multi-asset execution and post-trade services to a leading provider with an open architecture

StashAway connects to Saxo’s capital markets structure via Open API to access Saxo’s multi-asset execution, custody and back-office services. StashAway uses Saxo’s automated managed account technology - with master and sub accounts - to trade and manage vast numbers of clients efficiently.

Other features that attracted StashAway to Saxo were the level of local support that Saxo could provide in Singapore, as well as the breadth of the asset classes which Saxo offers.

"It was very important for us to sit in a room with someone who wants to solve problems, has a positive approach and finds the right solution with us."

Michele Ferrario
Co-Founder, Chief Executive Officer, StashAway

Solution: Quick to market – and continuous expansion of products offered to end-clients

The initial implementation period was six months. However, since then Saxo has also assisted StashAway in expanding its product offering for clients.

In August 2019 Stashaway increased the breadth of products offered on its trading platform from 19 to 32. Further, in September 2019, by working in partnership with Saxo, Stashaway launched an income-focused portfolio, composed of SGX-traded ETFs.  Saxo played a key role in assisting the company to secure the required CDP account (Central Depository Account).

How StashAway created a custom APP
built on top of Saxo’s OpenAPI

StashAway-flowchart

Expert support dedicated to delivering the right solution

Saxo drove forward this initiative on StashAway’s behalf and liaised with the relevant custodian bank to produce the legal documentation necessary for the launch of the product.

In addition to being able to access Saxo’s OpenAPI technology and provide all the features of Saxo’s trading platform to StashAway’s clients, the company also benefits from having one relationship manager at Saxo who provides access to other functions in the organisation such as trading and technical support.

The future: expanding product suite and geographical markets

As StashAway moves into new product areas, Saxo will continue to work in partnership with the company to support such initiatives.

In addition, StashAway is looking for Saxo’s help to expand into new regions in South-East Asia - on top of its existing operations in Singapore and Malaysia, StashAway intends to open an office in Thailand in the near future and will work closely with Saxo to secure a presence there.


Watch co-founder and CEO Michele Ferrario discuss the launch of StashAway’s wealth management platform

Logo-Grey-StashAway 


About StashAway

StashAway is a digital wealth management platform that is powered by a data-driven investment framework. Individuals, irrespective of their net worth, can open a Global portfolio with a $0 minimum balance, unlimited withdrawals, and annual fees between 0.2% and 0.8%. Headquartered in Singapore and founded in 2016, StashAway was the first robo-advisor to obtain a full capital markets services license (CMS) from the Monetary Authority of Singapore.

Find out how StashAway used our front-to-back functionality to launch its digital wealth offering

01 Client experience facilitation

Platforms or APIs for self-directed clients
  • StashAway built its own bespoke apps around via Saxo’s OpenAPI

02 Execution and trading services

40,000+ instruments from one account
  • Single cross-margin trading environment to execute orders and manage risk
  • All - Number of Products+ tradable instruments across FX, CFDs, stocks, bonds, ETFs, mutual funds, options and futures
Best-in-class execution and liquidity
  • Liquidity sourced from 85 venues, multiple tier-1 banks and ECNs
  • Integration of own-flow execution through local memberships
  • Market data service
Integrated risk management
  • Real-time position keeping and account management
  • Real-time risk and margin monitoring
  • Activity log of all trading-related activity

03 Post-trade services

Integrated custody and back-office services
  • Reconciliation, settlement and custody
  • Automatic overnight financing
  • Corporate actions processing and stock transfers
  • End-of-day and real-time reporting across front, middle and back office
  • Collateral management and reporting

Regulatory reporting services
  • Consolidated reports and end-customer statements
  • MIFID II transactional reporting
  • EMIR reporting
  • Compliance reporting across 170 jurisdictions
  • Integration of own settlement services and custodian
  • Customized local reporting

04 Tech foundation

Connectivity and APIs
  • End-of-day file transfers for reporting and business intelligence
  • OpenAPI services to build bespoke user experiences
  • Real-time trade notifications for trade, order notifications and margin call data
Business management and intelligence
  • Flexibility and efficiency with undisclosed
  • Set up and manage client account and cash transactions in real time
  • Funding and cash management tools to support real-time services
  • Real-time back-office platform via WebConnect
Cloud-hosting and IT services
  • Full scale and security with Microsoft cloud
  • Incident management
  • IT recovery procedures and real-time redundancy set

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