Rentamarkets quickly needed a solution to cater to a new client base

In 2018, Rentamarkets, asset management experts within the institutional space, purchased a retail portfolio worth over EUR 500m in assets under management (AUM).

Rentamarkets was able to provide their new clients with a deep knowledge of the markets thanks to their unparalleled analysis abilities and their tailor-made asset management solutions.

Challenge: Offer a diverse retail solution to support their existing institutional model

Rentamarkets required a trading platform to cater for its new retail clients. However, the portfolio consisted mostly of investors taking mid- to long-term positions on stocks, bonds and mutual funds rather than clients trading derivatives or margin products. This meant a solution which catered primarily for contracts for difference and forex products wouldn’t suffice. And to continue servicing these end-clients, a new local custodian would be required.

To further complicate matters, the broker from whom Rentamarkets had purchased the portfolio was decommissioning its systems, meaning a solution was needed quickly

“The concept of partnership is fundamental in this situation. It’s not just to have a liquidity and technology provider, but someone to work together with to find a solution for the challenges we will face.”

Guillermo Galey,
Chief commercial officer, RentaMarkets

Solution: In four months, Saxo built Rentamarkets a fully branded trading platform and introduced a new asset class for its clients 

Rentamarkets engaged Saxo to deliver a traditional white label solution and help provide bespoke application development.
From contracts being signed to delivery, it only took Saxo five months to deliver a Rentamarkets-branded trading platform and introduce an entirely new asset class to cater for its portfolio base.

Once the platform and asset class were ready, 18,000 clients were migrated to the Saxo-powered system overnight.

And to ensure Rentamarkets could enable the security and servicing of its end-clients, a Spanish custodian and broker were onboarded into a new custody setup.

Results: 90% of AUM and 95% of the purchased portfolio successfully migrated

Rentamarkets went from having a cash product-only offering to becoming a complete end-to-end provider.

Its clients can now access 70,000+ global instruments across 25 exchanges globally. And as Saxo’s award-winning solution provides industry-leading trading and investment tools, Rentamarkets’ business has been opened up to more experienced traders. The new custodian setup allows Rentamarkets to segment its clients into three distinct categories: traders, investors and savers, and offer appropriate products to each group. Together, Rentamarkets and Saxo migrated over 90% of a portfolio – and 95% of its clients – worth over EUR 500m in just four months.