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Experts in the institutional space, Spanish broker Rentamarkets bought a portfolio worth over EUR 500m in a bid to enter the retail market. In just four months, Saxo broke Rentamarkets into entirely new markets.

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Company size

30 employees


Madrid, Spain

Rentamarkets quickly needed a solution to cater to a new client base

In 2018, Rentamarkets, asset management experts within the institutional space, purchased a retail portfolio worth over EUR 500m in assets under management (AUM).

Rentamarkets was able to provide their new clients with a deep knowledge of the markets thanks to their unparalleled analysis abilities and their tailor-made asset management solutions.

However, it didn’t have a retail-focused platform to cater to this new client base. And as the broker from whom the portfolio had been purchased was decommissioning its systems, Rentamarkets needed a solution quickly.


Challenge: Offer a diverse retail solution to support their existing institutional model

Rentamarkets required a trading platform to cater for its new retail clients. However, the portfolio consisted mostly of investors taking mid- to long-term positions on stocks, bonds and mutual funds rather than clients trading derivatives or margin products. This meant a solution which catered primarily for contracts for difference and forex products wouldn’t suffice. And to continue servicing these end-clients, a new local custodian would be required.

To further complicate matters, the broker from whom Rentamarkets had purchased the portfolio was decommissioning its systems, meaning a solution was needed quickly

“The concept of partnership is fundamental in this situation. It’s not just to have a liquidity and technology provider, but someone to work together with to find a solution for the challenges we will face.”

Guillermo Galey,
Chief commercial officer, RentaMarkets

Solution: In four months, Saxo built Rentamarkets a fully branded trading platform and introduced a new asset class for its clients 

Rentamarkets engaged Saxo to deliver a traditional white label solution and help provide bespoke application development.
From contracts being signed to delivery, it only took Saxo five months to deliver a Rentamarkets-branded trading platform and introduce an entirely new asset class to cater for its portfolio base.

Once the platform and asset class were ready, 18,000 clients were migrated to the Saxo-powered system overnight.

And to ensure Rentamarkets could enable the security and servicing of its end-clients, a Spanish custodian and broker were onboarded into a new custody setup.

RentaMarkets’ tailored white label solution

Get a solution like Rentamarkets’

Results: 90% of AUM and 95% of the purchased portfolio successfully migrated

Rentamarkets went from having a cash product-only offering to becoming a complete end-to-end provider.

Its clients can now access 70,000+ global instruments across 25 exchanges globally. And as Saxo’s award-winning solution provides industry-leading trading and investment tools, Rentamarkets’ business has been opened up to more experienced traders. The new custodian setup allows Rentamarkets to segment its clients into three distinct categories: traders, investors and savers, and offer appropriate products to each group. Together, Rentamarkets and Saxo migrated over 90% of a portfolio – and 95% of its clients – worth over EUR 500m in just four months.

Watch CCO Guillermo Galey discuss how we tailored a solution to Rentamarkets’ needs.

Watch CCO Guillermo Galey discuss how we tailored a solution to Rentamarkets’ needs.



About Rentamarkets

Spanish broker Rentamarkets is a securities specialist with over 10 years’ experience within the institutional sector. By purchasing a portfolio worth more than EUR 500m in assets under management, it entered the retail space in 2018. Rather than undertaking a lengthy and costly redevelopment of its existing platform and systems to cater for this business expansion, Rentamarkets built a solution on Saxo’s open banking suite.

Find out how Rentamarkets used our front-to-back functionality to expand its product offering

01 Client experience facilitation

Platforms or APIs for self-directed clients Rentamarkets adapted Saxo’s proprietary trading and investment front-ends to its own branding

  • Web, mobile and tablet trading via SaxoTraderGO
  • Professional-grade trading on SaxoTraderPRO

02 Execution and trading services

70,000+ instruments from one account
  • Asset classes include FX, CFDs, stocks, bonds, ETFs, mutual funds
  • Single cross-margin trading environment to execute orders and manage risk
Best-in-class execution and liquidity
  • Liquidity sourced from 85 venues, multiple Tier 1 banks and ECNs
  • Integration of own-flow execution through local memberships
  • Market data service
Integrated risk management
  • Real-time position keeping and account management
  • Real-time risk and margin monitoring
  • Activity log of all trading-related activity

03 Post-trade services

Integrated custody and back-office services
  • Reconciliation, settlement and custody
  • Automatic overnight financing
  • Corporate actions processing and stock transfers
  • End-of-day and real-time reporting across front-, middle- and back-office
  • Collateral management and reporting

Regulatory reporting services
  • Consolidated reports and end-customer statements
  • MIFID II transactional reporting
  • EMIR reporting
  • Compliance reporting across 170 jurisdictions

04 Tech foundation

Connectivity and APIs
  • Federated single sign-on for client authentication
  • End-of-day file transfers for reporting and business intelligence
  • OpenAPI services to build bespoke user experiences
  • Real-time trade notifications for trade, order notifications and margin call data
Client management services (CMS)

Services for white label models with undisclosed end-clients

  • Set up and manage client account and cash transactions in real time
  • Account configuration via a client configuration management API
  • Funding and cash management tools to support real-time services
  • Self-directed, advisory and discretionary client set ups
Business management and intelligence
  • Real-time lead and client administration via SaxoTools
  • Real-time back-office platform via WebConnect
  • Performance dashboards to analyse clients’ behaviour

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    Saxo Bank A/S (Headquarters)
    Philip Heymans Alle 15
    2900 Hellerup

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