Analysis of calendar event campaigns
(Brexit & US Election)

In 2016, we had launched content campaigns around the UK Referendum and US Election and we have shared some of the campaign elements with you for inspiration on the Institutional Marketing Portal. 

We saw an increase in account openings around these macro financial calendar events. In preparation for the French Election campaign, and in order to identify the target audience for this type of campaign, we have analysed the clients that opened accounts during these events and what trading behaviour they have. We have made this insight available to you, which you can read here.

More information on the French election campaign will be available on the campaign page of the Institutional Marketing Portal in April.