Mia Hougaard Christiansen appointed as new Global Chief Marketing Officer
For the past five months, Mia has acted as Associate CMO, taking leadership of Saxo Bank’s global marketing infrastructure and driving a new brand framework aimed at redefining the Saxo Experience for our clients and stakeholders globally.
Her role as Associate CMO was closely linked with her capacity as Group Account Director of AdPeople Worldwide. In her new role as Global CMO Mia will still be working close with AdPeople who will continue as Global Lead Branding and Digital Advertising Agency.
Mia has demonstrated an exceptional ability to develop a clear, consistent and differentiated strategy to support Saxo Bank’s regional offices in their efforts to strengthen and differentiate the Saxo Bank brand in local markets and thus drive business growth.
Prior to her involvement with Saxo Bank, Mia built a strong track record as a seasoned global advertising, digital and marketing executive, often working at the intersection of all three disciplines.
Mia has particular expertise in the integration of contrasting communication techniques and building multi-channel brands fit for the evolving media landscape. In her previous roles, she has lead both brand and business driven efforts for a number of blue chip technology brands such as Microsoft, Dell and Seagate to name a few. A multicultural worker and thinker, Mia has spent 12 years living and working outside Denmark, and the last seven years at AdPeople Worldwide in Copenhagen working internationally across the WPP network.
“Under Mia’s leadership, Saxo Bank is expected to take the brand to new heights while supporting our aim to deliver excellent business results. Saxo Bank strives to be the dominant brand and provider within the industry of online trading and investment, and Mia’s efforts will be instrumental in helping us attain this goal,” says Dennis Malamatinas, President International, Saxo Bank.
Saxo Bank Group (Saxo) is a leading Fintech specialist focused on multi-asset trading and investment and delivering ‘Banking-as-a-Service’ to wholesale clients.
For 25 years, Saxo’s mission has been to democratize investment and trading, enabling clients by facilitating their seamless access to global capital markets through technology and expertise.
As a fully licensed and regulated bank, Saxo enables its direct clients to trade multiple asset classes across global financial markets from one single margin account and across multiple devices. Additionally, Saxo provides wholesale institutional clients such as banks and brokers with multi-asset execution, prime brokerage services and trading technology, supporting the full value chain delivering Banking-as-a-Service (BaaS).
Saxo’s award winning trading platforms are available in more than 20 languages and form the technology backbone of more than 100 financial institutions worldwide.
Founded in 1992 and launching its first online trading platform in 1998, Saxo Bank was a Fintech even before the term was created. Headquartered in Copenhagen Saxo today employs more than 1500 people in financial centers around the world including London, Paris, Zurich, Dubai, Singapore, Shanghai, Hong Kong and Tokyo.