Saxo Bank creates new CXO role to further strengthen the client experience
Saxo Bank, the online multi-asset trading and investment specialist, today announces the appointment of Philip Wegloop as Chief Experience Officer (CXO) effective from 1 October 2015.
In this newly created role, Philip Wegloop will assume global responsibility for the Saxo Bank user experience, including marketing, digital, PR and external communications and competitive intelligence to further strengthen the Saxo Experience across the value chain. The new CXO role follows the appointment of Søren Kyhl as new COO, with the CXO function reporting to Søren Kyhl.
Philip Wegloop joins Saxo Bank with extensive experience, most recently as Global Consumer Marketing Director at Bang & Olufsen. He has an excellent track record in developing outstanding client experiences and bringing to life ideas that meet and exceed their expectations. His experience also includes specific financial services expertise gained at Nordea where he served as Head of Digital Marketing and Head of Customer Insight & Market Intelligence. Philip Wegloop earned his PhD in The Economics of Innovation & Technical Change in 1996.
Saxo Bank Group (Saxo) is a leading multi-asset trading and investment specialist, offering a complete set of trading and investment technologies, tools and strategies.
For almost 25 years, Saxo’s mission has been to enable individuals and institutions by facilitating their access to professional trading and investing through technology and expertise.
As a fully licensed and regulated bank, Saxo enables its private clients to trade multiple asset classes across global financial markets from one single margin account and across multiple devices. Additionally, Saxo provides institutional clients such as banks and brokers with multi-asset execution, prime brokerage services and trading technology.
Saxo’s award winning trading platforms are available in more than 20 languages and form the technology backbone of more than 100 financial institutions worldwide.
Founded in 1992 and headquartered in Copenhagen, Saxo employs more than 1500 people in financial centres around the world including London, Singapore, Paris, Zurich, Dubai and Tokyo.